Apple has just sent out invites for its next event on March 25. The company was rumoured to be holding an event on March 25 before, and it’s now sending out official invites to the press this evening.
Apple’s invite for the event doesn’t say much apart from “It’s show time.”
Sign up for our new free newsletter to get three time-saving tips each Friday — and get free copies of Paul Thurrott's Windows 11 and Windows 10 Field Guides (normally $9.99) as a special welcome gift!
"*" indicates required fields
The company is expected to focus on its new services at the event. The highlight of the event is expected to be the company’s new news subscription service that will allow users to subscribe to newspapers, magazines, etc. through Apple. It’s essentially like a Netflix for News.
The company is also expected to talk about its new TV streaming service at the event, though that is yet to be confirmed. The new service will give Apple device owners free access to the company’s new original content, and it will also come with a Channels system that allows users to subscribe to platforms like HBO via an additional subscription.
Apple’s services event could also include some new hardware, with the company possibly launching the new AirPods and its much-awaited AirPower wireless charger.
The event will be live streamed on the 25th of March, and we will be covering it live as per usual.
Stooks
<p>I read someplace they are announcing now but the streaming service will not be ready for months, possibly 2020. I guess they are waiting to roll out the new "Pro" trash can replacement first :)</p><p><br></p><p>If this thing is not a hit Apple services will taper off and be a nothing burger long term. I just read something that said they will be using that iOS TV app on iOS for this. That app is so, so, so bad. It does not even have a quick rewind/ff (10 seconds or whatever) So you have to use your finger on the tiny bar to go back.</p><p><br></p><p>Apple is making some seriously strange moves these days. </p>
Stooks
<blockquote><em><a href="#411404">In reply to scj123:</a></em></blockquote><p>It was a joke. They have been promising a new Mac Pro forever. </p>
provision l-3
<p>I give Apple credit. Other than the fact that they are making some original content they have pretty much managed to keep the details of whatever they announcing under wraps.</p>
Stooks
<blockquote><em><a href="#411408">In reply to provision l-3:</a></em></blockquote><p>Almost every show they are making has been talked about for months on Apple news sites like Macrumors. </p>
provision l-3
<blockquote><em><a href="#411438">In reply to Stooks:</a></em></blockquote><p>Right, which is why I said <em>" Other than the fact that they are making some original content "</em>, because what you are point out is what we know. What we don't know is what the service will look like beyond that. </p><p><br></p><p>Will they do what Netflix does and have a ton of original content mixed with license older material but nothing super current? Will they do what Hulu does and have original content along with various TV show episodes showing up right after they air and a smaller movie catalog? Will they do what Amazon does and provide original content to customers along with a small catalog of licensed TV and Movies with the option to rent or buy the rest as well as sell "channel" subscriptions? Will they do what HBO does with HBO Go and depend heavily on original content, forgo other TV all together and have a small catalog of licensed movies? Will they try to add live TV in as an option like DirectTV Now? Will they only offer it on iOS and AppleTV devices or will they produce Apps for Android, Windows, Smart TVs …? There is far more about this service we don't know than what we do. Which is why I said; <em>"Other than the fact that they are making some original content they have pretty much managed to keep the details of whatever they announcing under wraps." </em></p><p><br></p><p><br></p>
provision l-3
<blockquote><em><a href="#411534">In reply to lvthunder:</a></em></blockquote><p>I'm all for blatant speculation as long as it is billed as such. My bigger point was just a nod to Apple for keeping the details secret. It seems like it has been awhile since there was an Apple announcement where the details were leaked out well in advance. Assuming nothing slips out in the next two weeks there is actually the potential for some sort of surprise. </p>
provision l-3
<blockquote><em><a href="#411445">In reply to JG1170:</a></em></blockquote><p>Both the Nasdaq and Dow were up yesterday well before the announcement happened. The announcement came about an hour before markets closed. What drove yesterday was Merrill Lynch upgrading APPL from hold to buy and upping their price target per share by 30 bucks. FB was all moved to buy and had it's target raised which also contributed to the rally. Both of those happened much earlier in the day than Apple sending out invites. </p>