Google Rebrands Files Go as Files by Google

Google today relaunched its Files Go file management app for Android as Files by Google. It has also redesigned the UI and added a bit of new functionality.

“Files Go was built to solve file and storage management problems for the next generation of smartphone users in countries such as India, Brazil, and Nigeria,” Google’s Koji Pereira explains. “[But] we’ve noticed that people across the globe are using it, no matter what type of mobile phone they have or how fast their internet connection is.”

Windows Intelligence In Your Inbox

Sign up for our new free newsletter to get three time-saving tips each Friday — and get free copies of Paul Thurrott's Windows 11 and Windows 10 Field Guides (normally $9.99) as a special welcome gift!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Indeed. When I first saw Files Go, I noted that Google should simply include this app in the stock Android software image. And I assume that this week’s change will lead to that happening as well.

Anyway, given its success—the app is used by over 30 million users each month—Google is rebranding Files Go to Files by Google. By removing the “Go” part of the name, it is indicating to users that the app is of general usefulness for any users, and not just those with super low-end devices running on spotty networks.

It’s also adding some new features, including a redesigned user interface and celebratory notifications for those times when you save storage space.

You can download Files by Google from the Google Play Store.

 

Tagged with

Share post

Please check our Community Guidelines before commenting

Conversation 6 comments

  • jprestig

    08 November, 2018 - 10:31 am

    <p>Now if they can just update the Gmail app on both Android and iOS to match the latest Material Design.</p>

    • Pierre Masse

      08 November, 2018 - 5:41 pm

      <blockquote><em><a href="#362034">In reply to jprestig:</a></em></blockquote><p>It's certainly coming soon.</p>

  • Bats

    08 November, 2018 - 11:04 am

    <p><em>Files Go</em>: going, going, gone. Does this mean that name <em>FIles Go</em>, had a dubious reputation and had to be rebranded with the Google brand?</p>

    • driftsk

      09 November, 2018 - 7:33 am

      <blockquote><em><a href="#362043">In reply to Bats:</a></em></blockquote><p>If that is the case, the joke is on Microsoft (thanks to Windows 10 version 1809 and its penchant for swallowing user's files).</p>

  • MikeGalos

    08 November, 2018 - 11:50 am

    <p>That's two full articles on branding names of Google products in, what, a week?</p><p><br></p><p>This is newsworthy?</p>

  • igor engelen

    08 November, 2018 - 2:40 pm

    <p>I only discovered this app like a week ago but was immediately impressed with it. Good functionality and simple and good design.</p>

Windows Intelligence In Your Inbox

Sign up for our new free newsletter to get three time-saving tips each Friday

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Thurrott © 2024 Thurrott LLC