Well, it’s not a leap year. Instead, Apple has announced evolutionary updates to its iPhone, Watch, and iPad product lines.
“iPhone 13 Pro and iPhone 13 Pro Max make up our most pro iPhone lineup ever with the biggest advancement for our camera system, the best battery life ever in an iPhone, and the fastest performance of any smartphone, setting a new standard for iPhone and enabling incredible experiences never before possible,” Apple senior vice president Greg Joswiak said. “The new pro camera system offers even more pro photography capabilities like improved telephoto zoom, macro photography, Photographic Styles, Cinematic mode, as well as ProRes and Dolby Vision video. The Super Retina XDR display with ProMotion is our best display ever; it intelligently responds to the content on your screen, offers fantastic graphics performance, and is perfect for any viewing experience.”
Here are the hardware announcements:
iPhone 13 Pro and Pro Max. Apple’s “most Pro iPhones” continue with the same design as last year, but get upgraded A15 Bionic processors, ProMotion 120 Hz display capabilities, slightly upgraded camera lenses, 128 GB of base storage, and some new colors. As before, pricing starts at $999/$1049.
iPhone 13 and 13 Mini. Apple’s mainstream iPhones come in five new colors, offer a new wide-angle lens, and sport improved battery life. Pricing is the same at $699/$799 and up.
iPad. The 10.2-inch “basic” iPad continues forward with the same bezel-heavy design as before, but it features a few small improvements, including an A13 Bionic chipset, True Tone, and Center Stage compatibility. It also offers double the storage, 128 GB, for the same $329 starting price.
iPad mini. This is the only major update, and it effectively turns the $499 and up iPad mini into what should be called an iPad Air Mini. It features the same basic design as the Air, with its USB-C port and top-mounted Touch ID, but with an 8.3-inch display.
Apple Watch Series 7. This was no doubt the biggest disappointment to those who closely followed the leaks all summer, as it does not have an iPhone 4-style design with flat edges. That said, it has a much bigger display, improved durability, and 5 new aluminum case designs. It starts at $399 and will ship later this fall.
Speaking of rumor disappointments, we also didn’t get an updated AirPods design as expected.