LinkedIn Really Wants to Get Along With the Cool Kids

Posted on November 20, 2018 by Mehedi Hassan in Social with 8 Comments

LinkedIn now has a clone of Snapchat’s Stories feature. The company is testing a new feature called Student Voices with university students in the United States that allows them to share their campus story.

The videos, which last for up to a week, are mainly meant to show off their academic experience. “It’s a great way for students to build out their profile and have this authentic content that shows who they are and what their academic and professional experiences have been,” a LinkedIn spokesperson told TechCrunch.

The feature is obviously trying to grab students’ attention, but I doubt that’s going to work. The feature will probably only be used by a few students at universities every once in a while, and it likely will get expanded to other users as a regular Stories feature. LinkedIn is really trying to get along with the cool kids here.

The company is testing other features like post reactions, much like Facebook. It’s also testing support for GIFs in comments, which is another indicator of the service trying to be hip.

In other, related news, LinkedIn is also testing the ability to let users create an account with their Google account, and that’s an interesting addition mainly because the service is owned by Microsoft. What’s even surprising is that the “Join with Google” button has prominent placement on the sign-up screen.

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