I’m no FLoC expert, but is it effectively a land-grab by Google to exclusively own more tracking data?
3rd party cookies are arguably an open technology that other players can use. FLoC seems to concentrate knowledge and meaning of its cohort IDs within Google. Is that the case?
Discussion of FLoC needs to be clear about whether FLoC is (usefully) open, or if it concentrates tracking intelligence within fewer big organizations or perhaps only within Google.