Daniel Miessler writes:
I’ve been writing for probably a decade about how bad Google’s GUI is for Google Analytics, Google Apps, and countless of their other properties — not to mention their multiple social media network attempts, like Google+ and Wave. Back then it was super annoying, but kind of ok. They’re a hardcore engineering group, and their backend services are without equal. But lately it’s just becoming too much.
1. Even Gmail is a cesspool at this point. Nobody would ever design a webmail interface like that, starting from scratch.
2. What happened to Google Docs? Why does it not look and behave more like Notion, or Quip, or any of the other alternatives that made progress in the last 5-10 years?
3. What college course do I take to manage a Google Analytics property?
4. Google just rolled out Google Analytics 4 — I think — and the internet is full of people asking the same question I am. “Is this a real rollout?”
[…] My questions are simple:
1. How the hell is this possible? I get it 10 years ago. But then they came out with the new design language. Materialize, or whatever it was. Cool story, and cool visuals. But it’s not about the graphics, it’s about the experience.
2. How can you be sitting on billions of dollars and be unable to hire product managers that can create usable interfaces?
3. How can you run Gmail on an interface that’s tangibly worse than anything else out there?
4. How can you let Google Docs get completely obsoleted by startups?
I’ve heard people say that Google has become the new Microsoft, or the new Oracle, but damn — at least Microsoft is innovating. At least Oracle has a sailing team, or whatever else they do. I’m being emotional at this point.