While it appreciates Appleās stance on privacy, Mozilla is calling on the firm to make a change that would improve customer privacy even further.
āEach iPhone that Apple sells comes with a unique ID (called an āidentifier for advertisersā or IDFA), which lets advertisers track the actions users take when they use apps,ā Mozillaās Ashley Boyd explains. āItās like a salesperson following you from store to store while you shop and recording each thing you look at. Not very private at all.ā
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The good news? You can turn this feature off, and if youāre using an iPhone—and are concerned about privacy—you may want to do just that. (Hereās how.)
The bad news, of course, is that most people are simply unaware of this option and that Apple leaves it enabled by default.
āWeāre asking Apple to change the unique IDs for each iPhone every month,ā Boyd continues. āYou would still get relevant ads ā but it would be harder for companies to build a profile about you over time.ā
And if you agree with this need, Mozilla has set up an online petition so you can register your vote and hopefully inspire Apple to make the iPhone even more privacy-friendly.
dontbe evil
<p>curios to see apple response, if will be any</p>
provision l-3
<p>Apple has a pretty lengthy explanation of how ad tracking is done and it isn't what Mozilla is describing. I'm guessing they are either misinformed or they some sort of proof that Apple isn't being straight forward. If it is the latter they should just come out with it. </p>