Fitbit Launches Four Affordable New Wearables

Posted on March 6, 2019 by Paul Thurrott in Fitbit, Wearables with 11 Comments

Fitbit today announced four affordable new wearables, including an inexpensive new version of its Versa smartwatch.

“Since founding Fitbit almost 12 years ago, we’ve focused on making health fun and achievable for everyone regardless of fitness level or goals,” Fitbit co-founder and CEO James Park said in a prepared statement. “Today we have a growing, supportive community of more than 27 million active users around the world who are getting more active, sleeping better, reducing stress, managing weight, and getting healthier from being ‘on Fitbit,’ which is a testament to the power of our platform and our consistent innovation across our devices, software features and mobile app experience.”

The new devices include:

Fitbit Versa Lite Edition. This less expensive smartwatch includes the “core fitness and smart features” from Fitbit’s Versa, such as automatic activity tracking, PurePulse 24/7 heart rate and Sleep Stages tracking, over 15 goal-based exercise modes, connected GPS, smartphone notifications, apps, 4+ day battery life, and a relative SpO2 sensor. It costs $160, making it Fitbit’s least-expensive smartwatch ever.

Fitbit Inspire HR. This affordable and stylish fitness tracker is Fitbit’s cheapest with 24/7 heart rate tracking and costs just $100. It provides all-day automatic activity, exercise and Sleep Stages tracking, over 15 goal-based exercise modes, connected GPS, and Relax guided breathing.

Fitbit Inspire. Basically a Fitbit Inspire HR without the 24/7 heart rate tracking, this wearable will cost just $70 and offers up to 5 days of battery life.

Fitbit Ace 2. Aimed at kids ages 6 and up, Fitbit Ace 2 comes with a new swimproof design with a bumper screen protector and is available in fun and bold colors and accessories. Ace 2 features new animated clock faces, motivating movement challenges, and neat personalization capabilities. It will cost $70.

All of the new Fitbit devices will hit stores starting in March 2019, the firm says.

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