The Nintendo Switch Has Upended the Video Game Market (Premium)

The Nintendo Switch Has Upended the Video Game Market

Thanks to a blockbuster year, Nintendo is upping its estimate for annual Switch console sales to 15 million units. No, that's not enough to surpass the rate at which Sony sells the PlayStation 4. But it's close, and this success came out of nowhere.

More to the point, Nintendo's hybrid approach to video gaming---the Switch works as both a standalone, traditional game console and a portable gaming device---proves that this firm still has a unique and innovative role to play in this market. And its Switch success has upended our understanding of what the video game hardware market can be.

Read the rest of this article now by joining Thurrott Premium!

Choose how you want to experience

Basic Member

Basic Sign-up

Basic Membership Includes:

Limited access to premium content:Access to 3 Premium articles over the month.

Thurrott Daily Newsletter:Keep track of the latest headlines and articles from

Member Only Offers:Special promotions that only offered to members.

Ability to Comment:Comment on News Posts.

Forum Participation:Basic Members can create and reply in Forums.

All Access, All The Time!

Premium Member

Purchase Premium Access (Annually or Monthly)

Premium Membership Includes:

Full Access to content on Thurrott readers will have access to deeper, richer articles written by Paul and the Thurrott Team.

First Ring Daily: A new podcast hosted by Paul Thurrott and Brad Sams discussing the top technology news of the day.

Premium Forums:Premium members have access to forums and a private channel for communicating with other Premium members and the Thurrott Team.

Thurrott Daily Newsletter: Premium users will receive a daily newsletter from showcasing the day’s latest news and top trending stories on the site.

Premium Comments: Premium member comments on news posts will be visible to other premium members.

Enhanced User Experience: Premium users will enjoy minimal banner advertising resulting in a faster loading site.

Visit our FAQs to Learn More