Apple acquired the Texture digital magazine service back in March. But now it’s killing the Windows 10 version of the app.
“To keep things working smoothly, older versions of the app sometimes need to be retired,” a terse support note on the Texture website notes. “After June 30, 2018, the Texture Windows app will no longer be available. Your Texture subscription will continue to be available on compatible phones or tablets running iOS or Android and on Fire HD tablets along with ongoing access to all the magazines you have selected as your favorites.”
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Sensitive Windows users may see this change as some kind of partisan volley against an old foe. But as the support note explains, Texture will continue working on Android and Fire HD, which are both rival platforms too. So it must be something else.
According to Good Reader, the explanation is simple enough: Texture for Windows 10 is a horrible app that has rarely been updated, and Apple dropping it is almost a mercy killing.
My take on this is that Windows is not an ideal place for reading magazines and that Texture, like other reading apps, makes much more sense on mobile devices anyway. Of course, that doesn’t explain why Texture doesn’t have a web client. And Apple isn’t exactly well-known for its web apps either.
Stooks
<blockquote><a href="#272326"><em>In reply to Richicoder:</em></a></blockquote><p>Native App > PWA > Web browser. </p><p><br></p><p>I bet Texture clients, even before the Apple purchase were overwhelmingly iOS clients(70-80%), followed by Android and then the 3% left over was classified as "Other". 3% being generous.</p>
Stooks
<blockquote><a href="#272315"><em>In reply to Rob.Federici:</em></a></blockquote><p>It would solve what problem? The need for a Texture app on Windows? </p><p><br></p><p>If Texture never updated their app before Apple bought them and Apple is dropping it then I would say the both know that there simply is NO demand for it on Windows. This is why a lot of apps never come or never get updated on the Windows store. The demand is not there.</p>
Stooks
<p>"<span style="color: rgb(0, 0, 0);">My take on this is that Windows is not an ideal place for reading "</span></p><p><br></p><p>This. You use to complain that the Kindle store app, (now gone?) was never updated and horrible. Amazon still has the win32 and Mac versions of the apps and they get updated but I think this is the last place people want to use them (computer).</p><p><br></p><p>"<span style="color: rgb(0, 0, 0);">And Apple isn’t exactly well-known for its web apps either."</span></p><p><br></p><p>Texture, before Apple did not have a web client. Apple does not have to have Web or PWA clients because they have exellent native app support.</p>
dontbe evil
<p>no surprise, apple care only about their green garden and apple fans to milk</p>
Stooks
<blockquote><a href="#272402"><em>In reply to nbplopes:</em></a></blockquote><p>I get his reasoning. No matter the platform (Apple, Google Microsoft) some mobile apps make little or no sense on a computer. Why waste the time and effort if basically no body will use them.</p><p><br></p><p>Texture from day one, was a tablet app, then smartphone, then everything else.</p>
Bats
<p>Makes sense. You can't take your windows 10 desktop with you to the bathroom. Lol.</p>