PC Sales Grew Just 1.3 Percent in 2024 to 254 Million Units

PC makers sold 254 million PCs in 2024, a meager 1.3 percent increase over the 251 million units sold the previous year. But 2023 was a low point for the PC industry: It was the worst year for PC sales since 2006, and a dramatic fall from the 344 million units sold in 2022.

As always, these numbers are averages of figures provided by Gartner and IDC.

“We expect PC demand to pick up and the market to see solid growth in 2025, reflecting delayed Windows 11 PC refresh demand and the increasing business value of AI PCs as use cases mature,” Gartner senior director Ranjit Atwal said.

“The overall macroeconomic concerns seem to be overshadowing some of the progress and excitement around AI PCs,” IDC group vice president Ryan Reith added. “However, we maintain the view that the impact that on-device AI will have on the industry will be positive, even if the inflection point is delayed … On-device AI for PCs is inevitable.”

Both firms had predicted PC market growth in 2024 but offer differing views of 2025. Gartner claims that the PC market will see “solid growth” this year, while IDC says the outlook is “challenging.”

The top five PC makers are unchanged year-over-year (YOY), with Lenovo, HP, Dell, Apple, and ASUS together combining for over 75 percent of unit sales.

Lenovo is still the world’s biggest maker of PCs. It sold about 62 million units in 2024, a gain of roughly 4 percent, giving the company a 24 percent market share. HP came in second with 53 million units, flat with the 52.9 million units it sold in 2023. And Dell sold 39 million units, flat with the 40.1 million it sold a year earlier.

Rounding out the top five, Apple sold about 22.7 million units–giving it a market share of 8.9 percent and a slight increase over the 21.8 million units it sold in 2023–while ASUS sold 17.5 million units, a slight increase over the 17 million units form 2023.