Google Brings Subscription Management to Gmail

Google has started rolling out a new Manage Subscriptions feature for Gmail that does exactly what its name suggests: It helps you manage your email subscriptions and unsubscribe from those you no longer want.

“It can be easy to feel overwhelmed by the sheer volume of subscription emails clogging your inbox,” Gmail director Chris Doan writes. “Daily deal alerts that are basically spam, weekly newsletters from blogs you no longer read, promotional emails from retailers you haven’t shopped in years that can quickly pile up.”

Manage Subscriptions can be found under Inbox in the Mail view. When you select it, Gmail displays a Subscriptions view, with all the email newsletters and other subscriptions you’ve received in the past two weeks, sorted by frequency. Each displays the frequency of the emails you receive, and each has a handy “Unsubscribe” link next to it. And you can, of course, select any entry to see all the emails from that sender.

Google reports that Gmail now blocks 99 percent of spam, phishing, and malware that’s sent through the service, and a recent AI-based update has reduced spam emails by 35 percent.

Manage Subscriptions is rolling out to Gmail on the web worldwide and to Gmail for Android and iPhone in select countries.