Google Starts Rolling Out New AI Capabilities in Search

Google is rolling out new AI capabilities in Search, including an AI-powered phone calling feature that’s free for everyone to use. Google AI Pro and AI Ultra subscribers are getting additional new AI-based capabilities as well.

“We’re rolling out powerful new capabilities in Search, including Gemini 2.5 Pro and Deep Search, to Google AI Pro and AI Ultra subscribers,” Google Search vice president Robby Stein writes. “We’re also introducing a new agentic feature to help you get even more done.”

Here’s what’s new:

AI-powered calling to local businesses. This new agentic capability helps Search call businesses to get pricing and availability information on your behalf. “To get started, search for something like ‘pet groomers near me,’ and you’ll see a new option in the results to ‘Have AI check pricing,’ Google explains. “From there, you can submit your request, and Search will do the rest, consolidating information about appointments and services from different businesses to present you with a range of options, saving you time and creating new opportunities for businesses to easily book customers.” This feature is free to everyone in the U.S., but Google AI Pro and AI Ultra subscribers get higher monthly limits.

Gemini 2.5 Pro in AI Mode. Google’s most powerful AI model is now available to subscribers in AI Mode in Search, though not by default. “Gemini 2.5 Pro excels at advanced reasoning, math, and coding questions, helping you with your complex queries with links to learn more,” Google notes. “Subscribers can select the 2.5 Pro model from a drop-down menu in the AI Mode tab. The default model in AI Mode will continue to be helpful for fast, all-around assistance on most questions.”

Deep Research in AI Mode. Along with Gemini 2.5 Pro, subscribers can also use Deep Research capabilities in AI Mode through Deep Search, Google’s most advanced research tool in Google Search. “Deep Search is especially useful for in-depth research related to your job, hobbies, or studies,” Google says. “It’s also a valuable tool when making big life decisions, like purchasing a new house or needing assistance with financial analysis.”

Gemini 2.5 Pro and Deep Research in AI Mode are rolling out to Google AI Pro and AI Ultra subscribers in the U.S. now, while AI-powered calling is rolling out to all Search users in the U.S. now.