YouTube Expands its Multi-Language Audio Feature to “Millions” of Creators

It’s been a little more than two years since YouTube started testing a new feature allowing select video creators to add multi-language audio to their videos. Following positive feedback from content creators, YouTube announced yesterday that it will be making this multi-language audio feature available to “millions of creators” over the coming weeks.

“Now, when a YouTube creator in the U.S. releases a new video, within moments a fan in Korea, a fan in Brazil, and a fan in India can all watch it in their native language,” the team explained yesterday. “On average, creators uploading Multi-language Audio tracks to their videos saw over 25% of their watch time come from views in the video’s non-primary language.”

YouTube now offers an AI-powered auto dubbing tool, allowing video creators to easily create audio tracks in other languages. A year ago, the company also announced that it was testing a new capability to make auto dubs sound more natural by transferring the tone and intonation of the video creator into the dubbed audio.

Right now, the YouTube team is also testing multi-language thumbnails with select creators. In addition to multi-language audio tracks, the ability to create localized thumbnails may also help videos reach a bigger audience.