Xbox Launches a Merchandise Store

Xbox today announced the XBOX Game Studios Shop, an official online store for first-party Xbox merchandise.

“Today, we’re launching the XBOX Game Studios Shop, your new destination for official merchandise from your favorite XBOX Game Studios titles, such as Halo, Forza, Gears of War, Fable, and more,” Xbox senior director John Friend writes. “From collectibles to everyday gear, think hats, tees, drinkware, your new favorite hoodie, and more, the shop brings together a growing range of items across a variety of price points, you can rep your favorite XBOX games, your way.”

The XBOX Game Studios Shop is starting with a limited collection of apparel, collectibles, cups and mugs, and other products. But it will expand in time and Microsoft plans to add new items to accompany game launches and other big game moments throughout the year. And it won’t replace existing storefronts like the Blizzard Gear Store, Call of Duty Shop, Bethesda Gear Store, and Minecraft Shop.

“This is just the beginning, and we will have more to share throughout the year, so stay tuned,” Friend adds.