ChatGPT Ads Are Coming to 26 New Markets

OpenAI announced yesterday that it had started to roll out ads in ChatGPT in 26 additional markets. Overall, ChatGPT is now showing ads to free and Go users in 89 countries worldwide, but Plus, Pro, and Enterprise users will continue to enjoy an ad-free experience.

The list of 26 countries getting ChatGPT ads this week includes Argentina, Chile, Colombia, Peru, Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh, and Pakistan. OpenAI also said that over 100,000 advertisers have now run ads on ChatGPT, up from 20,000 in August.

“Ads can help people discover products and services that fit their needs, including options they might not have found otherwise,” the company said yesterday. “Advertising helps support free and low-cost access to ChatGPT for people around the world.”

Ads in ChatGPT appear with a label and are separate from the chatbot’s answers. OpenAI also emphasizes that it keeps conversations private from advertisers, and that “advertising does not influence the answers ChatGPT provides.”

The company is already exploring new ad formats, including new visual ads that will show up in ChatGPT’s image generation feature. These new visual ads will start rolling out in the US later this month with a limited set of advertisers.