This is Why Apple Blocks Xbox Cloud Gaming (Premium)


The other day I wrote about an incredible report from the UK Competition & Markets Authority that describes Apple’s abusive business tactics. There’s a lot to this report, and I strongly recommend that anyone interested at all in personal technology take the time to read through it. That said, it is over 350 pages long, making it hard to find its many insights.

Here, I’d like to focus on one that’s quite meaningful to me: Apple’s incredible 2020 decision to prevent Microsoft from bringing Xbox Cloud Gaming---previously codenamed Project xCloud---to the iPhone and iPad. At the time, I had openly wondered whether Apple’s stance on Xbox Cloud Gaming was related to Apple Arcade, the game subscription service that Apple launched around the same time that Microsoft started publicly testing xCloud. But as the UK report points out, there’s much more to it than that.

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