How Cortana Can Survive in a world of Alexa, Siri and Google (premium)

Brad Sams

Cortana, Microsoft's digital assistant is seemingly everywhere and yet it is also nowhere at the same time. It's the Schrödinger's cat of modern-AI assistants and the company has once again found itself in a peculiar position with the platform with a mixed outlook on its future.

Cortana was early out of the gate for Microsoft and the company has done a good job of making the assistant available everywhere. We all know the challenges of not having a mobile platform has placed on Microsoft and the Cortana team is doing the best it can with this massive constraint.

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