When Microsoft started building their own PCs, their partners were not exactly happy with this move.
Recent Beneath a surface Stories
The Mini may have been small but it makes up a unique bit of history for the Surface brand.
With their backs to the wall and nearly everything aligned for them to fail, the Surface team had to find a better solution.
The twelfth chapter discusses how a perfect storm of Windows, Surface, and changing market conditions forced two executives from their positions.
The eleventh chapter discusses how Microsoft's most successful promotion of the Surface hardware was actually an accident.
The tenth chapter dives into the second iteration of the Surface RT 2 but what the story really tells, is how Brad, Paul, and Mary Jo started working together.
The eighth chapter dives into the second interation of the Surface RT 2 but what the story really tells, is how Brad, Paul, and Mary Jo started working together.
The seventh chapter dives into the turmoil surrounding the writedown of the Surface RT inventory and the long-lasting impacts this decision had on the Surface brand.
Chapter six brings together many of the major hurdles in the development of the Surface RT; it all comes crashing together.
Chapter five is all about Microsoft finally showing the world its new tablet but not everything went according to plan.
Microsoft's Surface tablet is what started off the company's hardware adventure - here's the commentary for the fourth chapter of Beneath a Surface.
Microsoft's Surface table is what started off the company's hardware adventure - here's the commentary for the second chapter of Beneath a Surface.
Paul and I are recording a 'director's commentary' of each chapter in "Beneath a Surface."
If you have been waiting for the audio version of my book to come out, wait no longer
Writing a book is a serious task but with the right tools, it becomes a little bit easier; here's how I wrote Beneath a Surface.
If you have been waiting for a physical version of Beneath a Surface, it is now available.
Today is the day, Beneath a Surface is now available!
Beneath a Surface is nearly complete and will start shipping later next week.
It was a little over a month ago that I announced my first book, and it's time for an update as the final pages are completed.
Microsoft's Surface brand has clawed-back from a $900 million write-down to become to the hero of the PC industry; this is the story of how they did it.