When Microsoft started building their own PCs, their partners were not exactly happy with this move.
Recent beneath a surface commentary Stories
The Mini may have been small but it makes up a unique bit of history for the Surface brand.
With their backs to the wall and nearly everything aligned for them to fail, the Surface team had to find a better solution.
The twelfth chapter discusses how a perfect storm of Windows, Surface, and changing market conditions forced two executives from their positions.
The eleventh chapter discusses how Microsoft's most successful promotion of the Surface hardware was actually an accident.
The tenth chapter dives into the second iteration of the Surface RT 2 but what the story really tells, is how Brad, Paul, and Mary Jo started working together.
The eighth chapter dives into the second interation of the Surface RT 2 but what the story really tells, is how Brad, Paul, and Mary Jo started working together.
The seventh chapter dives into the turmoil surrounding the writedown of the Surface RT inventory and the long-lasting impacts this decision had on the Surface brand.
Chapter six brings together many of the major hurdles in the development of the Surface RT; it all comes crashing together.
Chapter five is all about Microsoft finally showing the world its new tablet but not everything went according to plan.
Microsoft's Surface tablet is what started off the company's hardware adventure - here's the commentary for the fourth chapter of Beneath a Surface.
Building the first Surface tablet wasn't easy and the deck was stacked against Microsoft; even Bill Gates didn't want the hardware built.
Microsoft's Surface table is what started off the company's hardware adventure - here's the commentary for the second chapter of Beneath a Surface.
Paul and I are recording a 'director's commentary' of each chapter in "Beneath a Surface."