But the real story here is that the search giant is quietly dropping its Google Now brand as well.
Recent Google Now Stories
Microsoft has released new usage figures for Cortana and while the numbers are large, they don't tell the entire story about how it is used or how Siri/Google New measure up.
On Wednesday, Google broadcast the day one keynote for its 10th annual I/O conference, with most of the announcements pertaining to products and services that won't ship for many months. The biggest was for a product called Google Home, which brings its conversational digital personal assistant technologies to your home for the first time.
Two weeks after my wife and I invited Alexa into our home, we're saying goodbye to the Amazon Echo and returning it to Amazon for a refund. The reason? This technology, while interesting and a clear peek at the future, just isn't essential.