The Nintendo Switch Has Upended the Video Game Market (Premium)

The Nintendo Switch Has Upended the Video Game Market

Thanks to a blockbuster year, Nintendo is upping its estimate for annual Switch console sales to 15 million units. No, that's not enough to surpass the rate at which Sony sells the PlayStation 4. But it's close, and this success came out of nowhere.

More to the point, Nintendo's hybrid approach to video gaming---the Switch works as both a standalone, traditional game console and a portable gaming device---proves that this firm still has a unique and innovative role to play in this market. And its Switch success has upended our understanding of what the video game hardware market can be.

Ready to upgrade your experience?

Looks like you don't have an account with us or have reached your article limit with your Basic subscription. Start your Spring season with Thurrott Premium. During our Spring Sale, your first year is $48.00! Sale ends May 31, 2019.

See Premium Options

Learn why you should sign up for Premium.

Commitment may not be your thing ...

If that's the case, sign-up to be a Basic member on

With a Basic membership, you'll have limited access to Premium content (3 Premium articles per month), receive the Thurrott Daily newsletter & have the ability to comment on articles or forums.

Create a Account