File Explorer Advertising

First time I have seen Microsoft advertise in File Explorer. 

“Get the best deal on your cloud storage with OneDrive”

“For $6.99 a month, ….”

Has anyone else seen this?  I have a screenshot. Maybe I have just never noticed before.

Conversation 9 comments

  • rameshthanikodi

    04 March, 2017 - 5:33 pm

    <p>Yeah, this had surfaced on Brad Sams and Paul's twitter. Not sure what to feel about it. The most direct comparison I can make is how some Android OEMs "partner" with Google to give users of the phone additional space on Drive, which is preinstalled on Android regardless, it's similar nudging tactics which are anti-competitive IMO but they don't lock competitors out so they sort of get away with it.</p>

    • Paul Thurrott

      Premium Member
      05 March, 2017 - 9:25 am

      <blockquote><em><a href="#88371">In reply to rameshthanikodi:</a></em></blockquote><p>I know exactly how I feel about it. And it amounts to "told you so," unfortunately. This is not good.</p>

  • jimchamplin

    Premium Member
    05 March, 2017 - 12:00 am

    <p>Show it.</p>

    • rameshthanikodi

      05 March, 2017 - 7:12 am

      <blockquote><em><a href="#88416">In reply to jimchamplin:</a></em></blockquote><p><img src="http://i.imgur.com/AKuhJuG.jpg"></p><p><a href="https://twitter.com/newtronic/status/837768941804130305&quot; target="_blank">https://twitter.com/newtronic/status/837768941804130305</a></p><p>the dude that posted this said that he was actually signed in with an account that has an O365 subsription but yet he got this ad.</p>

      • jimchamplin

        Premium Member
        05 March, 2017 - 10:47 am

        <blockquote><em><a href="#88464">In reply to rameshthanikodi:</a></em></blockquote><p>Whoa. That's… pretty big and annoying. Doesn't Capposella kinda dig that this isn't appreciated? </p><p>Leave it in Cloud and Home, but take it out of Pro and higher. Please MS, for the sake of Bill.</p><p>Thanks for sharing the link!</p>

        • Polycrastinator

          05 March, 2017 - 11:16 pm

          <blockquote><a href="#88491"><em>In reply to jimchamplin:</em></a></blockquote><p>It's got no place in the OS, period. A home license shouldn't be an excuse for Microsoft to treat its customers so poorly.</p>

  • Paul Thurrott

    Premium Member
    05 March, 2017 - 9:25 am

    <p>Yes, I tweeted about this.</p><p><br></p><p>It's an expansion of this: https://www.thurrott.com/windows/windows-10/85341/microsoft-cheapens-windows-10-ads</p&gt;

  • Rcandelori

    Premium Member
    06 March, 2017 - 7:03 am

    <p>Not a big deal. It makes sense to communicate the ability to pay for more OneDrive cloud storage via the OneDrive file explorer. I know people like to live in some fantasy world that you can build businesses without marketing, but a great example of that failed strategy is Groove. Nobody uses it, nobody knows it exists and Microsoft doesn't talk about it or market it. </p>

  • Tony Barrett

    07 March, 2017 - 2:25 am

    <p>Don't worry. There's a lot more of this to come. Win10 will eventually turn into one large billboard. If you drip these things in very slowly though, MS hope people will get used to them and who knows, might even take up some of the offers.</p><p><br></p><p>This is how MS are monetising Windows 10. No matter what they say, Win10 benefits MS more than the user.</p>

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