Apple really just wants everyone to shut up and go away with their bent iPad Pro’s, they don’t even want to officially acknowledge the issue (they said their comments to the Verge were not official and they were going to put out an official statement last Friday, but they changed their mind and we’re still waiting). Do you think they posted that letter investors to distract people from Bendgate 2.0? If so, it might have worked!
Thom77
<p>Is sending a letter to your investors over lower earnings the rich CEO's equivalent to someone sending their girlfriend or boyfriend a break up text? </p><p><br></p><p>You couldnt even call? </p>
provision l-3
<p>No. Publicly traded companies have a legal obligation to inform investors when they are not going to make their financial guidance. I'd wager that Apple would rather talk bent iPads than declining year over year revenue. No matter how big of an issue bending iPads are it is nothing compared to coming up five billion dollars short</p>
provision l-3
<blockquote><em><a href="#390213">In reply to paul-thurrott:</a></em></blockquote><p>I'm curious where the 10 billion number comes from. Apple's original guidance is for the quarter was 89-93 billion. So, if they had hit any number from 89 to 93 they would have made their guidance. Anything above that would have been exceeding guidance. The revised number is 84 which is 5 billion below meeting their guidance. Using the 10 billion number you are either suggesting that not exceeding their guidance by a billion is coming up short or that they are actually going to come in at 79 billion when they report their guidance later this month. If it is the former then I'd say that is a fairly unique way of viewing a company hitting their guidance and to my recollection you have never held a company to that standard before. If it is the latter I'd be curious to know what you are basing that on. I guess it is plausible since Cook said approximately 84 billion and also said these were preliminary estimates. But I see being another five billion short as being unlikely. I guess the third option is that you have often joked that math is not your strong point so maybe it just got bungled. </p>