Is Google Cloud becoming less consumer friendly?

Got an email from Google recently that said they were changing their policies for inactive or over quota accounts. It sort of seems like they’re forcing consumers to choose a platform, using fear of data loss as the driver.

I don’t use a Google account for much of anything, but this brings me pause. I definitely wouldn’t be a super active user. I suspect I would have interaction yearly, so am probably safe. I just don’t like this policy, particularly with regard to using something like Google Photos or Google Drive for archiving of photos. If something were to happen to me, I want my loved ones to know that the photos we have stored there are safe. I suppose folks will need to remember to leave a note to loved ones that the photos need to be downloaded before the two year period expires.

Is this standard industry practice as Google claims? I don’t recall reading this in Microsoft’s or Amazon’s policy.