Amazon Prime Video is Testing AI-Powered Dubbing for Select Movies and Series

Amazon is launching a new pilot program for testing AI-powered dubbing for select licensed Prime Video movies and shows. The company said that this will benefit Prime Video content that wouldn’t have been dubbed otherwise.

The company is starting with just 12 licensed movies and series that will be dubbed in English and Latin American Spanish, the list of initial content includes El Cid: La Leyenda, Mi Mamá Lora, and Long Lost. While Amazon didn’t explicitly detail how these programs will be dubbed, the company said that the process will still involve localization professionals.

“This AI-aided pilot program is a hybrid approach to dubbing in which localization professionals collaborate with AI to ensure quality control,” the company explained. “AI-aided processes like this one, which incorporate the right amount of human expertise, can enable localization for titles that would not otherwise be accessible to customers.”

Amazon isn’t the only company to leverage AI technology to make its content more accessible. In December, YouTube introduced a new auto-dubbing feature for videos that’s now available for hundreds of thousands of channels in the YouTube Partner Program. With Google Play Books, Google also now offers AI tools for easily converting existing ebooks into auto-narrated audiobooks in different languages.