Google and Adobe Expand Partnership

Google announced at Adobe Max that the two companies are expanding their partnership to bring Adobe tools to Google apps, while Google’s cloud AI models are coming to Adobe’s apps.

“Today at Adobe Max, we announced we’re expanding our partnership with Adobe,” the Google announcement notes. “Switching between apps to edit a PDF or fine-tune an image can quickly break your focus. Our partnership will bring Adobe’s creative and productivity tools directly into the Google products you use every day. It will also bring Google’s frontier AI models into Adobe’s apps”

Adobe Max is underway now in Miami, and among the improvements coming thanks to the expanded Adobe/Google partnership are:

• Gmail and Google Drive integration with Adobe Acrobat via a new “Edit with” entry point in file previews
• Gemini and Gemini Enterprise integration with Acrobat and other Adobe creative tools via new connectors
• Google Search AI mode integration with Adobe creative tools
• Gemini Enterprise integration with the Adobe CX Enterprise Coworker agent for helping teams to design graphics, work with PDFs, and launch marketing campaigns without switching apps

Further out, DeepMind and Adobe are exploring new editing capabilities for creative professionals, starting with an image model for Photoshop that could enable near-real-time edits, the two companies say.