In perhaps the most dramatic example yet of its ability to offer Prime members unique perks, Amazon today announced that they will receive a 10 percent discount on all purchases at Whole Foods retail stores.
“This new Prime benefit at Whole Foods Market is a perfect pairing of healthy and delicious food at even more affordable prices,” an unattributed Amazon.com quote explains.
Going forward, Prime members will receive a 10 percent discount on all Whole Foods and Whole Foods Market 365 stores in the United States. The discount is available today in all Florida locations, and it will roll out nationwide by the summer, Amazon says.
To take advantage of the savings, Prime members will need to use the Whole Foods Market mobile app and have it scanned at checkout.
As I’ve noted in the past, Amazon Prime comes with a unique combination of physical and digital perks that make it an unparalleled value, even when you factor this year’s rare price hike.
<p>Please. I am a prime member, but what is it more than a bundled membership program. Amazon owns Whole Foods so, this is basically their declaration of intent to convert it to a Sams Club model within Prime, always with a differentiated eye on digitalization of course. So, you must use your App so they can cut all intermediate costs of following your every habit across physical and digital(they are also training you for their store without humans). So, any smart shopper who goes to Whole Foods regularly does what? They'd join prime. In its own way, It's Google on Steroids. </p><p>Yet, Bezos is never satisfied and so never takes any meaningful steps to control growth and make actual profits, always the next shinny thing on the horizon that money can be poured into, by probability, something will pan out. There is a cult around him (like Elon) and so the stock remains in the stratosphere, allowing this quirky model. Last I checked the price to earnings was nosebleed 240. Apple made more profit in last quarter that Amazon has made cumulatively since existence. This is fundamentally, how you out compete Microsoft or Apple or Walmart, in product categories because "the market" doesn't ask you tough questions those companies have to answer on earnings day. We'll see how long it lasts, but they better have $100 billion life insurance on Bezos. If he were hit by a bus that's probably how far the stock falls next day. </p>