Amazon Confirms Monday was its Biggest Day Ever

Black Friday may get all the press, but Cyber Monday continues to be the biggest day for online shopping, Amazon confirmed today. The online retailer posted the best-ever shopping day in its history yesterday.

“Black Friday and Cyber Monday continue to break records on Amazon year over year, which tells us that customers love shopping for deals to kick off the holiday shopping season,” Amazon Worldwide Consumer CEO Jeff Wilke said in a prepared statement. “With curated gift guides, convenient shopping experiences, incredible product selection, and free shipping with no minimum purchase amount, Amazon offers customers tremendous value—sure to deliver smiles all season long.”

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As it always the case, Amazon didn’t provide any hard numbers related to how much its customers actually spent on Cyber Monday. But it did mention a few interesting fact-lets, none of which really comparable to anything else, including each other.

  • The best-selling products on Cyber Monday included the Amazon Echo Dot, AncestryDNA: Genetic Testing Ethnicity, Bose QuietComfort 25 Acoustic Noise Cancelling Headphones for Apple devices, Becoming by Michelle Obama, Jenga, and Instant Pot DUO60 – 6 Quart.
  • Amazon customers worldwide ordered more than 18 million toys and more than 13 million fashion items on Black Friday and Cyber Monday, combined.
  • Over the five days from Thanksgiving through Cyber Monday—a time frame Amazon annoyingly calls “the Turkey 5”—customers ordered more than 180 million items.
  • The best-selling products at Amazon 4-star and Amazon Books over those five days included the Amazon Echo Dot, Becoming by Michelle Obama, the Amazon Smart Plug, and the L.O.L. Surprise Series toys.
  • Christmas lights were “a” bestseller on Prime Now. (As opposed to “the” bestseller, I assume.)
  • Customers ordered more than four million toys and electronics on the mobile app on Black Friday.
  • Amazon’s own devices experienced record sales over the holiday long weekend, as you might expect. It was the biggest holiday shopping weekend ever for Echo devices, with “millions sold worldwide.” Likewise, Amazon sold “millions” of Fire tablets and Kindle devices. The best-selling products across all categories on Amazon.com included Echo Dot, Fire TV Stick 4K, and Fire 7 tablet.

 

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Conversation 16 comments

  • irfaanwahid

    27 November, 2018 - 9:21 am

    <p>Staggering numbers!</p>

  • Daekar

    27 November, 2018 - 9:55 am

    <p>Out of all the incredible literature collectively created by humankind and available at our fingertips, consumers threw money at an autobiography by Michelle Obama? Seriously? This is why I sometimes despair for humanity.</p><p><br></p><p>That was a killer sale on those Bose headphones though, I bet they moved an incredible number of those things.</p><p><br></p><p>I expect a lot of people will be getting their first Echo devices for Christmas this year. It will be interesting to see if that device category can maintain its momentum or if it goes the way of the smartwatch.</p><p><br></p><p><br></p>

  • Stooks

    27 November, 2018 - 9:55 am

    <p>"<span style="color: rgb(0, 0, 0);">included the Amazon Echo Dot,&nbsp;</span><em style="color: rgb(0, 0, 0);">Becoming</em><span style="color: rgb(0, 0, 0);">&nbsp;by Michelle Obama, the Amazon Smart Plug, and the L.O.L. Surprise Series toys."</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">My house will never see any of that. </span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Amazon needs to be watched as much as Google or Facebook when it comes to privacy and what it does with all of the data it collects.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">I have prime but I am not sure I really need it. In 2018 I seriously decreased my buying on Amazon. With tax on almost everything and getting the wrong, fake or used item way too many times, I use Amazon to get price matches with local vendors these days.</span></p>

  • Skolvikings

    27 November, 2018 - 9:58 am

    <p>Yep. I got the Echo Dot with Smart Plug bundle for $25. I've been eyeing a smart plug for awhile and at that price, it was hard to pass up. Now we'll have 3 Echo devices in the house. I'll finally have one in my office.</p>

  • remc86007

    27 November, 2018 - 10:12 am

    <p>I can't for the life of me understand why so many people are buying the Echo Dot. What do people plan to do with it? I'm really curious.</p>

    • glenn8878

      27 November, 2018 - 10:25 am

      <blockquote><em><a href="#373206">In reply to remc86007:</a></em></blockquote><p>Play music? Have a conversation? Get weather reports?</p>

    • Stooks

      27 November, 2018 - 11:15 am

      <blockquote><em><a href="#373206">In reply to remc86007:</a></em></blockquote><p>Give Amazon a ton of data. </p><p><br></p><p>Seriously I do not understand it either. Unless it is plugged into a better speaker the sound coming from it, is cell phone speaker quality.</p>

    • Daekar

      27 November, 2018 - 12:42 pm

      <blockquote><em><a href="#373206">In reply to remc86007:</a></em></blockquote><p>Maybe all these people don't know their phone does all that already. </p>

    • Sykeward

      27 November, 2018 - 1:13 pm

      <blockquote><em><a href="#373206">In reply to remc86007:</a></em></blockquote><p><br></p><p>I own an Echo Dot, and got it when it was on a blowout sale for $25 with the intention of using it as a bluetooth receiver for my surround sound system, which it does well. The Alexa skills that I can use or not are a nice bonus that put it over the top. I do use them occasionally, but that was not my primary reason for purchasing it.</p>

  • Patrick3D

    27 November, 2018 - 11:20 am

    <p>Amazon was kind of disappointing, they didn't seem to have as many deals as they did last year. I only picked up a few 4K movies and almost everything else I bought at local retailers. Wal-Mart had a great deal online for Xbox Live Gold 3-month subscriptions though, ~$12 each, and when each one was redeemed Microsoft gave an extra month free if you enabled auto-renewal. 1 year of Live Gold for a little over $36.</p>

  • Cdorf

    Premium Member
    27 November, 2018 - 11:32 am

    <p>This was actually the first "Turkey 5" where I did NOT order anything from Amazon. I still ordered but I used more Brick &amp; Mortar/Online Combos. Amazon was disappointing. I got better deals at Best Buy and elsewhere.</p>

  • chrisrut

    Premium Member
    27 November, 2018 - 3:24 pm

    <p>I celebrated Cyber-Monday by turning 70 and announcing that I'm retiring at year's end… Got a good laugh when I said I'd modified my resume to include "scapegoat" – since I'll be blamed for everything that doesn't work for the next few years.</p><p>Then spent the rest of the day buying electronic toys on Amazon. Wheeeee! Let the second childhood commence!</p><p>Are any of you guys old enough to remember what it was like to order things by actually sending a <em>letter with a check</em> – and hoping on hope that it would show up – someday? What a crapshoot!</p><p>To paraphrase news accounts published shortly after having seen Samuel Morse's first-ever public demonstration of the telegraph, 180 years ago, Amazon is "in the business of annihilating distance."</p>

    • SvenJ

      27 November, 2018 - 10:15 pm

      <blockquote><a href="#373449"><em>In reply to chrisrut:</em></a><em> "</em><span style="color: rgb(0, 0, 0); background-color: rgb(255, 255, 255);">Are any of you guys old enough to remember what it was like to order things by actually sending a </span><em style="color: rgb(0, 0, 0);">letter with a check</em><span style="color: rgb(0, 0, 0); background-color: rgb(255, 255, 255);"> – and hoping on hope that it would show up – someday? What a crapshoot!" </span></blockquote><blockquote><span style="color: rgb(0, 0, 0); background-color: rgb(255, 255, 255);">The digital version of that involves PayPal and Kickstarter. Much the same experience.</span></blockquote><p><br></p>

  • johngravel011

    27 November, 2018 - 8:40 pm

    <p>Finding the time and actual effort to create a superb article like this is great thing. I’ll learn many new stuff right here! Good luck for the next post buddy.. </p>

  • santosh_d9

    26 December, 2018 - 2:32 am
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    09 October, 2019 - 5:30 pm

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