Amazon Confirms Monday was its Biggest Day Ever

Posted on November 27, 2018 by Paul Thurrott in Amazon, Cloud, Mobile, Android, Smart Home with 16 Comments

Black Friday may get all the press, but Cyber Monday continues to be the biggest day for online shopping, Amazon confirmed today. The online retailer posted the best-ever shopping day in its history yesterday.

“Black Friday and Cyber Monday continue to break records on Amazon year over year, which tells us that customers love shopping for deals to kick off the holiday shopping season,” Amazon Worldwide Consumer CEO Jeff Wilke said in a prepared statement. “With curated gift guides, convenient shopping experiences, incredible product selection, and free shipping with no minimum purchase amount, Amazon offers customers tremendous value—sure to deliver smiles all season long.”

As it always the case, Amazon didn’t provide any hard numbers related to how much its customers actually spent on Cyber Monday. But it did mention a few interesting fact-lets, none of which really comparable to anything else, including each other.

  • The best-selling products on Cyber Monday included the Amazon Echo Dot, AncestryDNA: Genetic Testing Ethnicity, Bose QuietComfort 25 Acoustic Noise Cancelling Headphones for Apple devices, Becoming by Michelle Obama, Jenga, and Instant Pot DUO60 – 6 Quart.
  • Amazon customers worldwide ordered more than 18 million toys and more than 13 million fashion items on Black Friday and Cyber Monday, combined.
  • Over the five days from Thanksgiving through Cyber Monday—a time frame Amazon annoyingly calls “the Turkey 5”—customers ordered more than 180 million items.
  • The best-selling products at Amazon 4-star and Amazon Books over those five days included the Amazon Echo Dot, Becoming by Michelle Obama, the Amazon Smart Plug, and the L.O.L. Surprise Series toys.
  • Christmas lights were “a” bestseller on Prime Now. (As opposed to “the” bestseller, I assume.)
  • Customers ordered more than four million toys and electronics on the mobile app on Black Friday.
  • Amazon’s own devices experienced record sales over the holiday long weekend, as you might expect. It was the biggest holiday shopping weekend ever for Echo devices, with “millions sold worldwide.” Likewise, Amazon sold “millions” of Fire tablets and Kindle devices. The best-selling products across all categories on included Echo Dot, Fire TV Stick 4K, and Fire 7 tablet.


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Comments (16)

16 responses to “Amazon Confirms Monday was its Biggest Day Ever”

  1. irfaanwahid

    Staggering numbers!

  2. Daekar

    Out of all the incredible literature collectively created by humankind and available at our fingertips, consumers threw money at an autobiography by Michelle Obama? Seriously? This is why I sometimes despair for humanity.

    That was a killer sale on those Bose headphones though, I bet they moved an incredible number of those things.

    I expect a lot of people will be getting their first Echo devices for Christmas this year. It will be interesting to see if that device category can maintain its momentum or if it goes the way of the smartwatch.

  3. Stooks

    "included the Amazon Echo Dot, Becoming by Michelle Obama, the Amazon Smart Plug, and the L.O.L. Surprise Series toys."

    My house will never see any of that.

    Amazon needs to be watched as much as Google or Facebook when it comes to privacy and what it does with all of the data it collects.

    I have prime but I am not sure I really need it. In 2018 I seriously decreased my buying on Amazon. With tax on almost everything and getting the wrong, fake or used item way too many times, I use Amazon to get price matches with local vendors these days.

  4. Skolvikings

    Yep. I got the Echo Dot with Smart Plug bundle for $25. I've been eyeing a smart plug for awhile and at that price, it was hard to pass up. Now we'll have 3 Echo devices in the house. I'll finally have one in my office.

  5. remc86007

    I can't for the life of me understand why so many people are buying the Echo Dot. What do people plan to do with it? I'm really curious.

  6. Patrick3D

    Amazon was kind of disappointing, they didn't seem to have as many deals as they did last year. I only picked up a few 4K movies and almost everything else I bought at local retailers. Wal-Mart had a great deal online for Xbox Live Gold 3-month subscriptions though, ~$12 each, and when each one was redeemed Microsoft gave an extra month free if you enabled auto-renewal. 1 year of Live Gold for a little over $36.

  7. Cdorf

    This was actually the first "Turkey 5" where I did NOT order anything from Amazon. I still ordered but I used more Brick & Mortar/Online Combos. Amazon was disappointing. I got better deals at Best Buy and elsewhere.

  8. chrisrut

    I celebrated Cyber-Monday by turning 70 and announcing that I'm retiring at year's end... Got a good laugh when I said I'd modified my resume to include "scapegoat" - since I'll be blamed for everything that doesn't work for the next few years.

    Then spent the rest of the day buying electronic toys on Amazon. Wheeeee! Let the second childhood commence!

    Are any of you guys old enough to remember what it was like to order things by actually sending a letter with a check - and hoping on hope that it would show up - someday? What a crapshoot!

    To paraphrase news accounts published shortly after having seen Samuel Morse's first-ever public demonstration of the telegraph, 180 years ago, Amazon is "in the business of annihilating distance."

    • SvenJ

      In reply to chrisrut: "Are any of you guys old enough to remember what it was like to order things by actually sending a letter with a check - and hoping on hope that it would show up - someday? What a crapshoot!"
      The digital version of that involves PayPal and Kickstarter. Much the same experience.

  9. johngravel011

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