Amazon today announced that its Alexa customers now have access to a free, ad-supported version of Amazon Music. The news closely follows a similar announcement from Google, which is providing a free, ad-supported version of YouTube Music to users of Google Home and other Assistant-powered smart speakers.
“Beginning today, customers in the U.S. who do not yet have a Prime membership or a subscription to Amazon Music Unlimited will now be able to listen to an ad-supported selection of top playlists and stations for free with Amazon Music on compatible Alexa-enabled devices,” an Amazon announcement notes. “
As you might expect, this new Amazon Music tier is a bit more limited than the version that Amazon Prime users get as part of their membership: You can start music playing based on a song, artist, era, or genre only and here “some of Amazon Music’s top global playlists.”
Those who prefer to listen to music on-demand—that is, pull up any song, album, artist, or whatever—can pay for Amazon Prime (which gives you access to Amazon Music) or Amazon Music Unlimited.