Amazon alerted customers that it will raise its annual fee for Prime by up to 43 percent in the EU and by 20 percent in the UK due to inflation and other costs. There’s online retailer had previously raised the price of Prime in the U.S. back in February.
“Thank you for being a valued member of Amazon Prime,” an Amazon email reads. “We are writing to you about an upcoming change to your membership.” The price increases will begin with renewals that start on September 15.
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Amazon’s U.S. price increase aimed to help offset shipping higher shipping costs and wages, the firm said at the time. But this one is a bit different: Amazon is blaming inflation and “operating costs.” Reuters reports that the retailer is facing investor pressure ahead of its earnings announcement this week to shore up costs.
The price increase varies by country. Germany, for example, will see the price of Prime rise by 30 percent, while customers in Spain, Italy and France will see Prime membership prices rise between 39 percent and 43 percent, with France seeing the biggest price increase. The price of Prime is also going up 20 percent in the UK; as Amazon notes, this is the first time it has changed the price of Prime in the UK since 2014.