The Myth of Apple Knowing What People Want (Premium)
- Paul Thurrott
- Oct 03, 2018
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There's a myth, cultivated by former CEO Steve Jobs, that Apple provides customers with products they never knew they wanted. And with Jobs gone, that myth is reaching epic status as the firm struggles to find a major post-iPhone success story.
My point here isn't to disparage Apple. Or its excellent products.
Truth is, Apple has done a stunning job of delivering successful products t...
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