Apple Finally Speaks About iPhone Sales Woes

Posted on November 28, 2018 by Paul Thurrott in Apple, iOS with 35 Comments

An Apple executive has finally discussed the firm’s recent iPhone sales publicly, noting that the iPhone XR has actually outsold the iPhone XS and XS Max “each and every day” since it became available.

“The iPhone XR has been our most popular iPhone each and every day since the day it became available,” Apple vice president of product marketing Greg Joswiak told CNET.

Before anyone gets too excited by that comment, I’ll just point out that the iPhone XS and XS Max went on sale over a month before the iPhone XR, so that makes sense. You couldn’t even pre-order an iPhone XR when those two other phones became available. But the fact that iPhone XR outsold older iPhones, assuming that’s true, is kind of interesting.

Also, Mr. Joswiak refused to address reports in The Wall Street Journal that the new iPhones have not sold well.

“The iPhone XR has been the most popular and best-selling” iPhone since it hit the market,” he said again when asked about the sales shortfall.

Yes, that was literally all he said about this topic. Though he did add that “the iPhone XR is literally our most mainstream product,” when asked about the Product(RED) variant.


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