Microsoft’s latest Surface ad takes a direct shot at the Apple iPad. The holiday commercial, is a remix of “Grandma Got Run Over by a Reindeer”, promoting the Surface Go.
“Grandma, don’t run out and buy an iPad. It was fine when I was six, but now I’m 10. My dreams are a big so I need a real computer.” The ad is funny-ish, and it just gets the point across really well. It particularly boasts the Surface Go’s $399 price tag, when in reality you will just be struggling with a low-powered computer if you get the entry-level Surface Go.
What’s quite interesting to see is Microsoft comparing the Surface Go here instead of the Surface Pro with Apple’s iPads. The company is obviously taking shots at Apple’s “what’s a computer?” campaign for the iPad Pro, after all.
Do keep in mind that this is not Microsoft’s main holiday ad, and the company has a different campaign focusing on inclusivity for the holidays (via The Verge):