Apple’s Embrace of Smart TVs is Smart, Necessary, and Late (Premium)


Earlier this week, we learned that Apple’s iTunes and AirPlay services are coming to Samsung smart TVs. But it’s not just Samsung. Instead, Apple has finally woken up to reality and is embracing smart TVs across the board, and from a variety of manufacturers. And this action says a lot more about Apple’s future than do the words of its executives.

Apple, as I’m sure you know, delivered a blockbuster warning about iPhone sales last week, setting the stock market on fire and jeopardizing the retirement savings of billions of people in the process. But as I later wrote, no one should have been surprised by this warning, let alone Apple, since we’ve had months, if not years, of warnings.

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