Apple is releasing a total of three new Apple Music ads just in time for the Grammys. The company’s latest ads feature Memoji, the new iOS 12 feature that essentially lets you make personalised Animoji on devices like the iPhone X, iPhone Xs, and iPhone Xr.
The first ad features Ariana Grande, whose Memoji sings along to her new track 7 Rings. Although Grande has declined to perform at the Grammys this year, but with her newest album being released just hours ago, the ad is bound to get a lot of attention:
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https://youtu.be/YxLCwfA1cLw
Apple is also releasing similar ads featuring artist Khalid, and Florida Georgia Line:
https://youtu.be/Qgy6LaO3SB0
The ads are a pretty cool way of promoting both Apple Music and Memoji. Apple is also putting up Memoji billboards around Los Angeles for Grammy-nominated artists (via The Verge), so the marketing push here is pretty big.
This isn’t the first time Apple worked with artists to promote something — the company had similar ads last year featuring Migos and Childish Gambino. But at a time where the company is heavily pushing its Services business, the marketing push is going to be critical during major events like the Grammys.
provision l-3
<blockquote><em><a href="#403671">In reply to MutualCore:</a></em></blockquote><p>So first off, you are confusing an ad for what the company is working on development wise. Second, younger people are the most prolific buyers to things and consumers of media. If you are over 35 then you are likely not the target of these ad and you don't have the interests of the people that these ads are targeting. </p>
BrianEricFord
<blockquote><em><a href="#403737">In reply to provision l-3:</a></em></blockquote><p><br></p><p>Yeah, there’s a real sense of “get off my lawn, and stop enjoying things” that permeates the Memoji discussion, and it’s trickling down from the top. </p><p><br></p><p>They’re the type of people who have to work from home because co-workers can’t handle the Debbie Downer buzzkilling that emanates every time someone mentions something they enjoy.</p>
dontbe evil
<p>OMG, apple is the best, can't wait!!! best 2000$ ever spent for a phone</p>
dontbe evil
<blockquote><em><a href="#403921">In reply to blackcomb:</a></em></blockquote><p>and don't forget apple tv, a macbook, ipad pro and maybe also an imac … but if you want go big, go for the mac PROOOOOOOOOOOOOOOO</p>