Apple is releasing a total of three new Apple Music ads just in time for the Grammys. The company’s latest ads feature Memoji, the new iOS 12 feature that essentially lets you make personalised Animoji on devices like the iPhone X, iPhone Xs, and iPhone Xr.
The first ad features Ariana Grande, whose Memoji sings along to her new track 7 Rings. Although Grande has declined to perform at the Grammys this year, but with her newest album being released just hours ago, the ad is bound to get a lot of attention:
Apple is also releasing similar ads featuring artist Khalid, and Florida Georgia Line:
The ads are a pretty cool way of promoting both Apple Music and Memoji. Apple is also putting up Memoji billboards around Los Angeles for Grammy-nominated artists (via The Verge), so the marketing push here is pretty big.
This isn’t the first time Apple worked with artists to promote something — the company had similar ads last year featuring Migos and Childish Gambino. But at a time where the company is heavily pushing its Services business, the marketing push is going to be critical during major events like the Grammys.