Apple’s Latest Ad Features Ariana Grande As a Memoji

Posted on February 8, 2019 by Mehedi Hassan in Apple, iOS with 11 Comments

Apple is releasing a total of three new Apple Music ads just in time for the Grammys. The company’s latest ads feature Memoji, the new iOS 12 feature that essentially lets you make personalised Animoji on devices like the iPhone X, iPhone Xs, and iPhone Xr.

The first ad features Ariana Grande, whose Memoji sings along to her new track 7 Rings. Although Grande has declined to perform at the Grammys this year, but with her newest album being released just hours ago, the ad is bound to get a lot of attention:

Apple is also releasing similar ads featuring artist Khalid, and Florida Georgia Line:

The ads are a pretty cool way of promoting both Apple Music and Memoji. Apple is also putting up Memoji billboards around Los Angeles for Grammy-nominated artists (via The Verge), so the marketing push here is pretty big.

This isn’t the first time Apple worked with artists to promote something — the company had similar ads last year featuring Migos and Childish Gambino. But at a time where the company is heavily pushing its Services business, the marketing push is going to be critical during major events like the Grammys.

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Comments (11)

11 responses to “Apple’s Latest Ad Features Ariana Grande As a Memoji”

  1. Avatar

    Rcandelori

    No offence, but not sure I come to Thurrott.com to read about Apple Memoji ads.

  2. Avatar

    MutualCore

    This is the problem with Apple since Tim Cook became CEO. All this focus on photography & f-en emojis. Why hasn't Apple implemented an iOS health-monitoring service to track apps or services that drain battery and prompt the user to shut off use of location service permissions or something like that? Battery-fear is a real thing in 2019. You would think that by now Apple would have made it so the smaller iPhone had 16hours/day battery instead of the same as it had 8 years ago. Jobs would not have stood for this kind of thing.

    • Avatar

      red.radar

      In reply to MutualCore:


      Low power sleep mode? wireless charging ? quick charging ? Battery case? What do you mean apple isn’t trying to address battery life?!?


      at the end of the day everyone charges their phone. Getting 20 hrs is good enough. Most people make it through the day. Now if you are an exception apple has supplied features and offerings to help you out, but they are not going to cripple the fundamental design of the product for a 10% use case.


      Personally i I can go two days without charging but that is because I don’t cripple my phone with apps I don’t need and I don’t participate in social networks... I am a different edge case. But my point is in Jobs famous words ...” your holding (using) it wrong “.


      But I agree 100% with your sentiment .... WTF emojis?!? Yeah apple needs to focus on other things

    • Avatar

      provision l-3

      In reply to MutualCore:

      So first off, you are confusing an ad for what the company is working on development wise. Second, younger people are the most prolific buyers to things and consumers of media. If you are over 35 then you are likely not the target of these ad and you don't have the interests of the people that these ads are targeting.

      • Avatar

        BrianEricFord

        In reply to provision l-3:


        Yeah, there’s a real sense of “get off my lawn, and stop enjoying things” that permeates the Memoji discussion, and it’s trickling down from the top.


        They’re the type of people who have to work from home because co-workers can’t handle the Debbie Downer buzzkilling that emanates every time someone mentions something they enjoy.

  3. Avatar

    StevenLayton

    Yeah, Mehedi, stop forcing them to click on the article link, holding open their eyes and forcing them to read the article. Then, please stop further ‘wasting their time’ by making them post a comment about it.

  4. Avatar

    dontbe evil

    OMG, apple is the best, can't wait!!! best 2000$ ever spent for a phone

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