TV Shows Have Nothing to Do with Apple’s Brand (Premium)


Apple invested $14.24 billion on research and development in 2018, a sharp increase of 23 percent over the previous year and a figure that I assume has infamous cheapskate Steve Jobs rolling in his grave. Most of that sum is aimed at helping Apple overcome its reliance on a single product, the iPhone, which today delivers between 65 and 75 percent of the firm’s revenues, depending on how you measure things. But Apple is also investing in original content for a coming TV service, to the tune of over $1 billion. And … what?

Why on earth is Apple making original content?

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