Premium

Apple’s Services Strategy? A Little Bit of Everything (Premium)

Avatar
9

Apple’s problem, of course, is that it’s a one-product company---the iPhone still represents about 62 percent of its overall revenues---and sales of that product are down and are expected to continue falling. This leaves Apple vulnerable, especially since it hasn’t been able to augment or replace the iPhone with another hit hardware product, as it had in the past when it transitioned from Mac to iPod to iPhone.

Indeed, Apple’s other hardware lines---which include Mac, iPad, Apple Watch, Apple TV, and peripherals---are each challenging in that they sell in far lower volume than iPhone and are refreshed even less frequently. Apple’s traditional model of selling new hardware to new and existing customers each year has started to wear thin at the edges.

Ready to upgrade your Thurrott.com experience?

Looks like you don't have an account with us or have reached your article limit with your Basic subscription. Start your Spring season with Thurrott Premium. During our Spring Sale, your first year is $48.00! Sale ends June 30, 2019.

See Premium Options

Learn why you should sign up for Premium.

Commitment may not be your thing ...

If that's the case, sign-up to be a Basic member on Thurrott.com.

With a Basic membership, you'll have limited access to Premium content (3 Premium articles per month), receive the Thurrott Daily newsletter & have the ability to comment on articles or forums.

Create a Thurrott.com Account