Apple Hopes to Turn the Gaming Tides for Casual Gamers (Premium)


This week, at Apple’s hardware event, the company pulled back the final curtain on its gaming subscription service that the company is calling Arcade. Designed to simplify the gaming experience on the company’s hardware, it’s a bold step into the subscription service model that Tim Cook hopes will keep pushing the revenue needle higher.

The pitch is compelling on paper, for $5 a month, you have access to 100+ games, no advertisements, play across multiple (Apple) devices, and supports up to five family members. For those that are buying a lot of games on the app store, at $5 a month, Apple has a solid offering that is likely to entice more than a few people from its 1.4 billion active iOS devices.

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