Apple Prepping All-in Subscription Bundle for October

Posted on August 13, 2020 by Paul Thurrott in Apple, Cloud, iOS, iPadOS, Mac and macOS, Mobile with 16 Comments

Apple’s long-expected bundling of all of its consumer subscription services is reportedly called Apple One and could arrive in October.

That’s according to a report from the reliable Mark Gurman in Bloomberg, anyway. Citing multiple sources, he says that the consumer electronics giant will offer different tiers of the service at different price points, and each with its own set of bundled Apple subscription services.

The most basic Apple One package will include just Apple Music and Apple TV+. The next tier up will add Apple Arcade, and then the next tier after that will add Apple News+. The most expensive tier will include all of those services plus extra iCloud storage and should, by my own back-of-the-napkin math match or exceed the average monthly cost of an iPhone. (Bloomberg theorizes that the most expensive package would be about $40 per month.) Each package would work with Apple’s Family Sharing system, meaning that each would provide access to up to six people per service.

Whatever tiers Apple goes with, the plan is obvious enough: Any bundling of services should cost less than paying for the individual services. So that basic tier, which combines Apple Music and Apple TV+, should cost less than $15 per month. My guess is it will land in the $12 to $12.50 range.

Bloomberg also notes that Apple is developing a new virtual fitness class subscription service, codenamed “Seymour.” It will be accessed via an app on iPhone, iPad, and Apple TV.

Join the discussion!


Don't have a login but want to join the conversation? Become a Thurrott Premium or Basic User to participate

Comments (16)

16 responses to “Apple Prepping All-in Subscription Bundle for October”

  1. j5

    I would definitely subscribe to this bundled service. I'm already paying for iCloud backup and Apple TV.

  2. oscar999

    Apple One? Really?

  3. jbinaz

    Being able to charge for services like this will give them a way to replace the revenue they lose when they start easing back on the 30% vig (because they'll most likely be forced to).

  4. JH_Radio

    I only care about Apple news Plus. I will never use any of the other services other then iCloud storage, which I pay for.

    • ejuly

      In reply to JH_Radio: Finally I have found someone who gets  Apple news Plus. I did it the first couple of months and thought it was nothing special; can you tell me how it has changed.

      • SvenJ

        In reply to ejuly: I'm in the same boat. I got News+ at the preview and dropped it after about a week. My biggest irritant with Apple News is the number of featured articles in their e-mail blast are behind a paywall. My biggest irritant with News + was that didn't change remarkably. I didn't expect any articles they featured to not be available. Has it changed?

  5. cavalier_eternal

    The math there seems off. If the bundle is going to family sharing based wouldn't you start with the Apple Music family plan at 14.99 and Apple TV+ at 4.99?

    The fitness thing sounds most interesting personally.

  6. yoshi

    They should call it... iSub.

    I'll just see myself out.

  7. cavalier_eternal

    In reply to pecosbob04:

    I looked at the Apple website and it said 1 yr free with a new device otherwise a 7 day free trial and then 4.99 per month after. No mention of 9.99.

  8. BigM72

    It'll be frustrating if the bundle increase is linear vs pick-what-you-want and out pops the relevant price because different things matter to different people.

    Whilst everyone wants iCloud, I'm one of the odd few who probably start with Apple News+ and then have varying interest in Music, TV and Gaming (i.e. my "flavour of the month" interest changes).

    Curious if bundles will still be month-to-month or will require a longer term commitment.

  9. dftf

    They missed the opportunity to call it "Apple Core" then...

  10. Saarek

    I'd hoped for a pick and mix bundle. I personally have no interest whatsoever in Apple Arcade, but I could possible be tempted by Apple News+

    Will have to see what they actually come out with, but I can see myself taking advantage of a bundle offer if the price is right.

  11. winbookxl2

    I hope they do this with the pro apps like Adobe with Final Cut Pro X and all the other pro apps they offer.

Leave a Reply