Apple App Store Users Spent Nearly $2 Billion the Week After Christmas

Posted on January 6, 2021 by Paul Thurrott in Apple, iOS, iPadOS, Mobile with 9 Comments

Apple’s well-trained customer base showed up as expected in the wake of Christmas 2020, spending $1.8 billion on App Store purchases that week alone.

“Now more than ever before, customers around the world have found inspiration and value in the breadth and quality of Apple’s services, which have impacted their lives in big and small ways every day,” Apple senior VP Eddy Cue said in a canned statement. “We’re incredibly optimistic about where we’re headed, and we believe that the opportunities for developers and the creative community are endless, as are the positive and meaningful benefits to our customers.”

Here’s the data.

App Store customers spent $1.8 billion on digital goods and services during the week between Christmas Eve and New Year’s Eve, which Apple says was “driven largely by spending on games.” New Year’s Day set a new daily record, with $540 million spent that day. Developers have now earned more than $200 billion since the App Store launched in 2008.

The most downloaded apps of 2020 were Zoom and Disney+. Apple Music had a record year, with no corroborating evidence. And the Apple TV app is “now available on over 1 billion screens in over 100 countries and regions,” which is quite different from “being used on over 1 billion screens.” But Apple TV+ “has sparked global conversations,” Apple adds. Also, Apple News “delivered curated world-class journalism in 2020.” Lots of milestones all around.

Finally, Apple notes that its attempt to get antitrust regulators to slow down, App Store Small Business Program, has now launched, offering “the vast majority of developers a reduced commission to empower reinvestment in their growth and expansion in 2021 and beyond.”

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Comments (10)

10 responses to “Apple App Store Users Spent Nearly $2 Billion the Week After Christmas”

  1. Avatar

    arthemis

    Omg, Apples newspeak is really, really creepy.

  2. Avatar

    j5

    I owned Android phones for years since smartphones came out and I never purchased apps from the Google Play store except for PocketCasts. However, once I switched to iPhone in 2017 I've purchased apps every year I think, a couple of Twitter apps, some health apps, and a couple of games. I don't know what it is about the App Store that makes it easy to purchase apps? Maybe Apple has better research far as making customers purchase things in their store versus Google's. Even my hard cord Android friends refuse to buy apps like I think the normie iPhone user does. I have non-techie friends with iPhones and purchasing apps is common for them.

  3. Avatar

    crunchyfrog

    When you say, "well-trained customer base" are you saying that from an angry Android users point of view or acknowledging that Apple users just spend more time personalizing their devices with apps?

  4. Avatar

    crunchyfrog

    Apple's ecosystem lends itself to all of its devices which is something Android users just do not have. Case in point; I can download a weather app on my iPhone and that app will often also work the same or better on my iPad and also have an Apple Watch companion app as well, often without having to install them separately.

    Android users really don't have this ability with most apps for a lot of reasons but mainly because Google does not promote Android much if at all on tablets and wearables.

  5. Avatar

    sno_wacko

    I buy apps for two reasons, both Android and Apple.


    1. Is it worth the money?
    2. Removing ads. Sometimes #1 and #2 are combined.


    I really really dislike the insidious popup ads in the 'free' apps and will happily drop $5 on a game or app to get rid of them and enable extra features.

  6. Avatar

    glenn8878

    I hope to cancel Apple TV before my free trial ends.

  7. Avatar

    arthemis

    In reply to lvthunder:

    I think youre confused. Apple doesnt own Roku.

  8. Avatar

    wright_is

    Yes, I have just received a company iPhone, which has Apple TV+ for 1 year free, but we aren't allowed to use the app on company devices.

  9. Avatar

    RonV42

    I am glad the Apple mindset hasn't taken over our household. We use Android and the only apps I have purchased and shared with the family is Accubattery, Pocketcasts, and Textra. I don't see the need to switch out apps every year or every time we get a new device because these apps "just work". The other apps are free or from stock android. I am happy my kids don't spend hours a day on their phones wasting time on social media and trying to watch video on tiny screens..

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