Appleās well-trained customer base showed up as expected in the wake of Christmas 2020, spending $1.8 billion on App Store purchases that week alone.
āNow more than ever before, customers around the world have found inspiration and value in the breadth and quality of Appleās services, which have impacted their lives in big and small ways every day,ā Apple senior VP Eddy Cue said in a canned statement. āWeāre incredibly optimistic about where weāre headed, and we believe that the opportunities for developers and the creative community are endless, as are the positive and meaningful benefits to our customers.ā
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Here’s the data.
App Store customers spent $1.8 billion on digital goods and services during the week between Christmas Eve and New Yearās Eve, which Apple says was ādriven largely by spending on games.ā New Yearās Day set a new daily record, with $540 million spent that day. Developers have now earned more than $200 billion since the App Store launched in 2008.
The most downloaded apps of 2020 were Zoom and Disney+. Apple Music had a record year, with no corroborating evidence. And the Apple TV app is ānow available on over 1 billion screens in over 100 countries and regions,ā which is quite different from ābeing used on over 1 billion screens.ā But Apple TV+ āhas sparked global conversations,ā Apple adds. Also, Apple News ādelivered curated world-class journalism in 2020.ā Lots of milestones all around.
Finally, Apple notes that its attempt to get antitrust regulators to slow down, App Store Small Business Program, has now launched, offering āthe vast majority of developers a reduced commission to empower reinvestment in their growth and expansion in 2021 and beyond.ā