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Apple by the Numbers (Premium)

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Apple didn’t just post record revenues in the most recent quarter, it outperformed Microsoft by an over 2-to-1 margin. What the heck is going on here?

Lots of dollar signs, for starters: As I’m sure you’ve seen, Apple reported yesterday that it earned a net income of $28.76 billion on revenues of $111.4 billion in the quarter ending December 31. By comparison, Microsoft, the world’s second-largest corporation, the day before reported that it earned a net income of $15.5 billion on revenues of $43.1 billion in the same time period. Maybe I should have added the word “just” in front of those latter numbers. Compared to Apple, Microsoft looks like a side-hustle.

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