Apple Podcasts Subscriptions are Now Available

Posted on June 15, 2021 by Paul Thurrott in Apple, Music + Videos with 3 Comments

Apple announced today that its previously-announced Apple Podcasts Subscriptions offering is now available worldwide. It was originally expected in May.

“Listeners can’t get enough of their favorite podcasts and want a simple way to support the extraordinary creators who make them possible,” Apple vice president Oliver Schusser. “Now, listeners can enjoy new content and additional benefits for thousands of new and popular podcasts, alongside millions of free shows, with more arriving every week. Apple Podcasts Subscriptions will help creators grow their businesses and continue to make podcasting an important source of information, entertainment, connection, and inspiration for hundreds of millions of listeners around the world.”

Apple Podcast Subscriptions is a premium service that works with Apple’s free Podcasts app on iPhone, iPad, Apple Watch, and Mac. Unlike most of Apple’s other services, it’s not an all-up per-monthly subscription; instead, users are free to subscribe to individual podcasts—at $0.49 per month and up; pricing is set by the content creators—and get benefits like no advertising, early access to episodes, and other premium features.

Some of the shows now available via Apple Podcasts Subscriptions include “The Handoff” with Don Lemon and Chris Cuomo from CNN, “Revisionist History” with Malcolm Gladwell, and “To Live and Die in LA” with Neil Strauss. Subscriptions from Bloomberg Media, Los Angeles Times, Politico, and Vox Media, plus channels from other leading newspapers, magazines, broadcasters, radio stations, and digital publishers will go live this month.

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Comments (3)

3 responses to “Apple Podcasts Subscriptions are Now Available”

  1. mattbg

    This is really odd. Spotify has exclusives, Amazon bought Wondery, Apple is setting up a framework to mediate between a podcaster and their audience like they did with Apple News. Hard to imagine what's next. Each of those companies now has different motivations for wanting you to listen to podcasts.


    Hopefully Patreon survives. They are more than just podcast subscriptions but I imagine a lot of their business is related to that.


    While I'm all for helping out podcast contributors, some of them are really expensive. I just subscribed to one podcast that has a monthly cost nearly as much as Netflix.

    • ncdlloyd

      Depends on the podcast and the value you get for it. I joined the twit.tv subscription and at $7/mth it’s great value for all the content they create. I joined another that’s only a single podcast, but more expensive. He’s one guy on his own though and I want to support him.

      • mattbg

        Agree - I'm not really complaining - it just stands out as the kind of thing where you have to be really, really good to make a living at this because you're going to need efficient content, commentary, or insight that nobody else has to charge the cost of an Audible subscription every month for a podcast.



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