Apple Business Essentials is Now Available in the U.S.

Posted on March 31, 2022 by Paul Thurrott in Apple, Cloud, iOS, Mac and macOS, iPadOS with 3 Comments

Announced in November in beta, Apple Business Essentials is now available to all small businesses in the United States.

“Apple has a deep and decades-long commitment to helping small businesses thrive,” Apple vice president Susan Prescott says. “From dedicated business teams in our stores to the App Store Small Business Program, our goal is to help each company grow, compete, and succeed. We look forward to bringing Apple Business Essentials to even more small businesses to simplify device management, storage, support, and repairs. Using this new service leads to invaluable time savings for customers—including those without dedicated IT staff—that they can invest back into their business.”

Apple Business Essentials is a subscription offering with various tiers that provides device management, 24/7 Apple support, iCloud storage, and, optionally, AppleCare+ for Business Essentials, a new offering that adds 24/7 access to phone support, training for IT administrators and employees, and up to two device repairs per plan—by individual, group, or device—each year.

There are 6 tiers. The entry-level tier costs $2.99 per device per month and includes 50 GB of storage. The multidevice tier costs $6.99 per user per month, covers three devices, and provides 200 GB of storage. The multidevice, more storage tier costs $12.99 per user per month, covers up to three devices, and offers 2 TB of storage. Each of these tiers can be had with AppleCare+ for Business Essentials at a cost of $9.99 per device per month, $19.99 per user per month, and $24.99 per user per month, respectively.

You can learn more at the Apple website.

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Comments (3)

3 responses to “Apple Business Essentials is Now Available in the U.S.”

  1. rmlounsbury

    I appreciate this offering from the perspective of the phone support and device repair that gets wrapped up in it. I'm almost all Microsoft but have a handful of Mac's for the graphics folks. Having access for that group to quick phone support + on premise hardware repairs is huge. During the pandemic we had two devices that had to go in for repairs. It is ridiculous having to queue up and pray you get lucky enough to grab an open spot and haul an iMac to the closest store or authorized repair shop.

  2. darkgrayknight

    Finally, Apple's excessively "deep and decades long-commitment to helping small businesses thrive" is now visible via paying for it, some more. I'm glad they finally have something that will be helpful, but I don't think very many small businesses are even using Macs, other than individuals within the business buying their own.

    • rmlounsbury

      Lots of small businesses use Apple products and I'm sure plenty will pay for the service. But, Apple defines a "small business" as a maximum of 500 employees. That puts this service in the ballpark for many graphic design and developer shops.