As part of an effort to more closely align its business and consumer versions of Gmail, Google announced that it will no longer scan users’ email to generate personalized ads. That’s right. Google is going to stop Scroogling us.
“G Suite’s Gmail is already not used as input for ads personalization, and Google has decided to follow suit later this year in our free consumer Gmail service,” Google senior vice president Diane Greene writes. “Consumer Gmail content will not be used or scanned for any ads personalization after this change.”
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Several years ago, Microsoft took a few stabs at exposing Google’s behavior of scanning email to generate personalized ads, first with Gmail Man and then with the successful (and accurate) Scroogled ad campaign. As Microsoft pointed out at the time, it only scanned email to look for malicious content. It doesn’t read your email, like Google does, to generate better advertising.
Well, now Google won’t either.
“This decision brings Gmail ads in line with how we personalize ads for other Google products,” Greene says. “Ads shown are based on users’ settings. Users can change those settings at any time, including disabling ads personalization. G Suite will continue to bead-freee.”
Bats
<p>This was a never a big issue, as Google steamrolled the webmail space, adding more and more users to becoming the #1 email service in the world. Microsoft's intent was to scare Gmail users into thinking that email was being scanned like the TSA doing the same with people. </p><p>The point of all this, is that Google is not going to finally "give in" to their criticizers *ahem Microsoft*, but simply to move on. It's simple evolution and……</p><p>Progress!</p>