Google Assistant Comes to Bose Headphones

Posted on September 21, 2017 by Paul Thurrott in Cloud, Music + Videos with 14 Comments

Google Assistant Comes to Bose Headphones

Google and Bose announced this morning that Google Assistant is coming to the iconic Bose QC35 noise-canceling headphones.

“To help with those ‘in between’ moments, together with Bose, we’re announcing headphones that are optimized for the Google Assistant, starting with the QC35 II,” Google product manager Tomer Amarilio says. “So now, you can keep up to date on your messages, music and more, with headphones that you’ve paired with your eligible Android phone or iPhone.”

Google Assistant is, of course, coming to many smart speakers in the coming months. But this is the first time it will be integrated with headphones. The second-generation Bose QC35 II noise-canceling headphones appear to look and work much like the original model, with the same controls on the right ear cup. But you can now use a new Action Button on the left ear cup to speak with Google Assistant over an integrated Bose microphone system.

“Just start talking, and your Assistant will help you manage your music and get things done, like play a playlist or a favorite song by a favorite artist, and add appointments to your Google calendar,” Bose explains. “It can help you stay connected, from simple things like making a call, to notifying you about incoming messages, events and reminders, and reading them back to you. And it can answer questions and find information, so you can check a score, the latest headlines, whether your flight’s on time, what movie’s playing downtown, and more.”

The QC35 II noise-canceling headphones come in black and silver and cost an astonishing $450.


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Comments (14)

14 responses to “Google Assistant Comes to Bose Headphones”

  1. wunderbar

    I wish they would have made some modifications to it other than Google Assistant. I'd love it it to charge via USB-C, but the big thing for me that keeps me from buying them is I want a way to listen wirelessly with noise cancelling off. Not being able to do that is a silly omission. The only way to listen to them without noise cancelling is through a wire.

  2. Bats

    This war between Google Assistant and Alexa is entertaining and how each Digital Assistant is trying to embed itself in all the important devices of people lives. 

    I use the Google Assistant now on my wireless headset that is paired via bluetooth to my Pixel XL phone now. I am not exactly understanding how this Bose headset would make my interaction with my Google Assistant any different. 

  3. BrickPrinter

    Wow I really love my Bose headphones and was excited, until found out have to buy the new version. This to me would be incredibly useful as I wear them many hours a day just to keep the din of machinery running to acceptable levels as well as listen to audible books, etc. Wonder if they have an upgrade policy.

  4. pbruynzeel

    Am I mistaken, or did Cortana not just do this on the Windows Phone with any headphone or Bluetooth device attached?

  5. Stooks

    Paul's next book title?

    Android O the Manual?

    Switching to Google how I did it?

  6. wunderbar

    Price is $350, same as the original model of QC 35's, not $450

  7. chaad_losan

    You got the price wrong. It's $349.95.

    "September 21, 2017 – Today, Bose announced two updates to its headphone line. The truly wireless SoundSport® Free headphones offer an entirely better way to workout with music – from just two amazing little earbuds. And the iconic QC®35 becomes the first headphone to offer seamless voice access to your Google Assistant, and now comes with settings to control the noise around you. The new SoundSport Free headphones will be available in early October for $249.95, with pre-orders starting today. The new QC35 II headphones are available beginning today, and their price remains at $349.95."

  8. germdy

    Why Bose does not add an option in their Bose Connect App to use the Play button in QC35 to invoke Google Assistant or any other assitant like cortana or Bixby...

  9. SteveM

    I've said it before and I'll say it again. I have more than one friend, chances are I'll have more than one digital assistant. Why are Bose limiting it to Google?

  10. Tony Barrett

    I can see GA being added to many more devices just like Google Cast is. It will be everywhere - something Amazon don't seem to be able to do, and certainly not Microsoft who are struggling to get off the ground with breaking Cortana outside the confines of Windows.

  11. sharpsone

    Awesome so now we can all wear noise canceling headphones while yelling at GA. Personal assistants still have a long way to go...none of them will sway my purchase decisions.

  12. Jorge Garcia

    Google Home should be in any and every product connected to a power source. If you don't want it, just toggle it off. Remember those under-kitchen-cabinet CD players and swing-down TV's? Well Google should make those. If I could hang a 15" TV under my counter that I could say hey Google, turn on channel 5, or launch YouTube/Pandora whatever while I'm cooking that'd be ideal for me.