Google Assistant Comes to Bose Headphones

Google Assistant Comes to Bose Headphones

Google and Bose announced this morning that Google Assistant is coming to the iconic Bose QC35 noise-canceling headphones.

“To help with those ‘in between’ moments, together with Bose, we’re announcing headphones that are optimized for the Google Assistant, starting with the QC35 II,” Google product manager Tomer Amarilio says. “So now, you can keep up to date on your messages, music and more, with headphones that you’ve paired with your eligible Android phone or iPhone.”

Windows Intelligence In Your Inbox

Sign up for our new free newsletter to get three time-saving tips each Friday — and get free copies of Paul Thurrott's Windows 11 and Windows 10 Field Guides (normally $9.99) as a special welcome gift!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Google Assistant is, of course, coming to many smart speakers in the coming months. But this is the first time it will be integrated with headphones. The second-generation Bose QC35 II noise-canceling headphones appear to look and work much like the original model, with the same controls on the right ear cup. But you can now use a new Action Button on the left ear cup to speak with Google Assistant over an integrated Bose microphone system.

“Just start talking, and your Assistant will help you manage your music and get things done, like play a playlist or a favorite song by a favorite artist, and add appointments to your Google calendar,” Bose explains. “It can help you stay connected, from simple things like making a call, to notifying you about incoming messages, events and reminders, and reading them back to you. And it can answer questions and find information, so you can check a score, the latest headlines, whether your flight’s on time, what movie’s playing downtown, and more.”

The QC35 II noise-canceling headphones come in black and silver and cost an astonishing $450.


Tagged with

Share post

Please check our Community Guidelines before commenting

Conversation 14 comments

  • wunderbar

    Premium Member
    21 September, 2017 - 10:04 am

    <p>I wish they would have made some modifications to it other than Google Assistant. I'd love it it to charge via USB-C, but the big thing for me that keeps me from buying them is I want a way to listen wirelessly with noise cancelling off. Not being able to do that is a silly omission. The only way to listen to them without noise cancelling is through a wire.</p>

    • rr60

      Premium Member
      21 September, 2017 - 10:16 am

      <blockquote><a href="#178439"><em>In reply to wunderbar:</em></a></blockquote><p>That is no longer true. Through the bose connect app you can now turn off noise canceling while over Bluetooth. </p>

      • wunderbar

        Premium Member
        21 September, 2017 - 10:31 am

        <blockquote><a href="#178444"><em>In reply to rr60:</em></a></blockquote><p><br></p><p>Huh, interesting. That's good to know. But while this is a nitpick, the headphones I have are through a hardware switch on the right ear cup, which is way more convenient.</p>

  • Bats

    21 September, 2017 - 10:16 am

    <p>This war between Google Assistant and Alexa is entertaining and how each Digital Assistant is trying to embed itself in all the important devices of people lives.&nbsp;</p><p>I use the Google Assistant now on my wireless headset that is paired via bluetooth to my Pixel XL phone now. I am not exactly understanding how this Bose headset would make my interaction with my Google Assistant any different.&nbsp;</p>

  • BrickPrinter

    21 September, 2017 - 1:04 pm

    <p>Wow I really love my Bose headphones and was excited, until found out have to buy the new version. This to me would be incredibly useful as I wear them many hours a day just to keep the din of machinery running to acceptable levels as well as listen to audible books, etc. Wonder if they have an upgrade policy.</p><p><br></p><p><br></p>

  • pbruynzeel

    Premium Member
    21 September, 2017 - 1:44 pm

    <p>Am I mistaken, or did Cortana not just do this on the Windows Phone with any headphone or Bluetooth device attached?</p>

  • Stooks

    21 September, 2017 - 3:14 pm

    <p>Paul's next book title?</p><p><br></p><p>Android O the Manual?</p><p><br></p><p>Switching to Google how I did it?</p>

  • wunderbar

    Premium Member
    21 September, 2017 - 4:27 pm

    <p>Price is $350, same as the original model of QC 35's, not $450</p>

  • chaad_losan

    21 September, 2017 - 7:13 pm

    <p>You got the price wrong. It's $349.95.</p><p><br></p><p>"September 21, 2017 – Today, Bose announced two updates to its headphone line. The truly wireless SoundSport® Free headphones offer an entirely better way to workout with music – from just two amazing little earbuds. And the iconic QC®35 becomes the first headphone to offer seamless voice access to your Google Assistant, and now comes with settings to control the noise around you. The new SoundSport Free headphones will be available in early October for $249.95, with pre-orders starting today. The new QC35 II headphones are available beginning today, and their price remains at $349.95."</p><p><br></p>

  • germdy

    21 September, 2017 - 7:17 pm

    <p>Why Bose does not add an option in their Bose Connect App to use the Play button in QC35 to invoke Google Assistant or any other assitant like cortana or Bixby… </p>

  • SteveM

    22 September, 2017 - 3:00 am

    <p>I've said it before and I'll say it again. I have more than one friend, chances are I'll have more than one digital assistant. Why are Bose limiting it to Google?</p>

  • Tony Barrett

    22 September, 2017 - 7:48 am

    <p>I can see GA being added to many more devices just like Google Cast is. It will be everywhere – something Amazon don't seem to be able to do, and certainly not Microsoft who are struggling to get off the ground with breaking Cortana outside the confines of Windows.</p>

  • sharpsone

    22 September, 2017 - 7:11 pm

    <p>Awesome so now we can all wear noise canceling headphones while yelling at GA. Personal assistants still have a long way to go…none of them will sway my purchase decisions. </p>

  • Jorge Garcia

    23 September, 2017 - 3:56 am

    <p>Google Home should be in any and every product connected to a power source. If you don't want it, just toggle it off. Remember those under-kitchen-cabinet CD players and swing-down TV's? Well Google should make those. If I could hang a 15" TV under my counter that I could say hey Google, turn on channel 5, or launch YouTube/Pandora whatever while I'm cooking that'd be ideal for me.</p>

Windows Intelligence In Your Inbox

Sign up for our new free newsletter to get three time-saving tips each Friday

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Thurrott © 2023 Thurrott LLC