It just keeps happening. Reading the paper this morning, I saw a story about a technology in which Microsoft is deeply invested. And yet, it’s like Microsoft doesn’t even exist.

For those who follow Microsoft, this type of thing is an ongoing frustration. But it was at least semi-understandable for consumer services. For example, Microsoft Groove was routinely ignored in any roundup of music subscription services over the past several years. Just as it was ignored by users. A non-virtuous cycle, if you will.