Google this week said that it would expand the protection functionality in the next version of Chrome and start blocking all ads on known-abusive websites.
The changes will arrive in Chrome 71, which is scheduled for a December 2018 release.
“Last year, we launched a set of user protections [that] blocked pop-ups and new window requests from sites with certain abusive experiences like redirecting pages,” Google product manager Vivek Sekhar explains. “However, we’ve learned since then that this approach did not go far enough.”
The issue, Sekhar says, is that malicious websites were able to work around the abusive experiences protections in Chrome and display harmful or misleading ads.
“These ads trick users into clicking on them by pretending to be system warnings or ‘close’ buttons that do not actually close the ad,” he continues. “Further, some of these abusive ad experiences are used by scammers and phishing schemes to steal personal information.”
So Chrome 71 will take the drastic step of removing all ads from what Google describes as “the small number of sites with persistent abusive experiences.” Site owners will have a 30-day window to clean up any site that has been flagged as abusive before all ads are hidden. And they can petition Google if they feel their site is being unfairly marked as abusive.
Likewise, users will be able to disable abusive sites filtering if desired. I can’t imagine why anyone would want that.
Tagged with Google Chrome