Chrome 71 to Improve its “Abusive Experiences” Protection

Posted on November 7, 2018 by Paul Thurrott in Cloud, Google with 8 Comments

Google this week said that it would expand the protection functionality in the next version of Chrome and start blocking all ads on known-abusive websites.

The changes will arrive in Chrome 71, which is scheduled for a December 2018 release.

“Last year, we launched a set of user protections [that] blocked pop-ups and new window requests from sites with certain abusive experiences like redirecting pages,” Google product manager Vivek Sekhar explains. “However, we’ve learned since then that this approach did not go far enough.”

The issue, Sekhar says, is that malicious websites were able to work around the abusive experiences protections in Chrome and display harmful or misleading ads.

“These ads trick users into clicking on them by pretending to be system warnings or ‘close’ buttons that do not actually close the ad,” he continues. “Further, some of these abusive ad experiences are used by scammers and phishing schemes to steal personal information.”

So Chrome 71 will take the drastic step of removing all ads from what Google describes as “the small number of sites with persistent abusive experiences.” Site owners will have a 30-day window to clean up any site that has been flagged as abusive before all ads are hidden. And they can petition Google if they feel their site is being unfairly marked as abusive.

Likewise, users will be able to disable abusive sites filtering if desired. I can’t imagine why anyone would want that.


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Comments (8)

8 responses to “Chrome 71 to Improve its “Abusive Experiences” Protection”

  1. eric_rasmussen

    I've been very impressed with the changes they've been making to Chrome, and the speed at which they're making them. It makes me wonder why Edge can only be updated every 6 months...

  2. locust infested orchard inc

    This is rich coming from Adoogle. How about Adoogle clean up their "abusive experiences" by commencing to curtail their activity with their domains listed below:

  3. karlinhigh

    Now if Google could just go a few steps further and use some of their vaunted Search, Artificial Intelligence and Machine Learning stuff to recognize and block browser-based tech support scams...

  4. disco_larry

    I know they hate ad blockers, but I'm guessing many people would stop using them if they blocked pop-ups, ads that move or contain movement, and ads that auto-play.

  5. dontbe evil

    they should start from themselves