AT&T, Sprint Settle 5GE Lawsuit

AT&T and Sprint have settled a false-advertising lawsuit over AT&T’s usage of “5GE” branding that incorrectly labels 4G networks as 5G. Sadly, the branding stands.

“The parties have amicably resolved this matter,” an AT&T statement notes tersely.

Spring sued AT&T in February, correctly alleging that using a “5GE” logo on mobile phones connected to certain 4G networks constituted false advertising. AT&T’s use of “5GE”—which means “5G Evolution”—is controversial because these networks do not, in fact, represent an interim step between 4G and 5G networks. 5GE networks are instead just a rebranding of existing 4G networks.

Like other wireless carriers, Sprint has been mocking AT&T’s 5GE marketing for months. But it also had the temerity to actually sue the firm, noting that “the significance of AT&T’s deception cannot be overstated.” “Calling its network ‘5GE’ (or ‘5G E’ or ‘5G Evolution’) does not make it a 5G network and instead deceives customers into believing it is something that it is not, ” Sprint argued.

AT&T, for its part, has said that its customers “love” the 5GE branding. If true, they’re misinformed for the reason cited above. Contrary to AT&T’s claims, 5GE networks are not “an evolutionary step to standards-based 5G.” Unless, of course, you consider 4G “an evolutionary step to standards-based 5G.”

We may never know the full terms of the settlement, but we do know the only pertinent bit for consumers: AT&T’s terrible and false 5GE branding will remain in place.

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Conversation 9 comments

  • mrlinux11

    23 April, 2019 - 8:59 am

    <p>Paul,</p><p>Spring sued AT&amp;T , may be Sprint </p>

    • JCerna

      Premium Member
      23 April, 2019 - 12:33 pm

      <blockquote><em><a href="#422625">In reply to mrlinux11:</a></em></blockquote><p>Spring should sue also, lol.</p>

      • pecosbob04

        23 April, 2019 - 3:17 pm

        <blockquote><a href="#422698"><em>In reply to JCerna:</em></a><em>But not in February.</em></blockquote><blockquote><br></blockquote><p><br></p>

  • B Mallon

    23 April, 2019 - 9:54 am

    <p><span style="color: rgb(0, 0, 0);">"AT&amp;T, for its part, has said that its customers “love” the 5GE branding." </span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">And they love it because they get to call a 4G network 5GE??? Nice try. Idiots.</span></p><p><br></p><p><br></p>

  • MikeGalos

    23 April, 2019 - 11:18 am

    <p>The real question is why this is being "settled" in a corporate lawsuit and not in a criminal false advertising charge.</p>

  • glenn8878

    23 April, 2019 - 1:01 pm

    <p>Maybe they settled because AT&amp;T has bigger pockets. Sprint lost big because this means AT&amp;T can do whatever it wishes unless the government gets involved. I'm sure 5GE is differentiated advertising and it's not the same as 5G so consumers beware.</p>

  • johnbaxter

    23 April, 2019 - 3:01 pm

    <p>I would prefer that AT&amp;T do something about their signal in Port Hadlock, WA. In the bagel shop there my iPhone frequently reverts all the way down to EDGE. It's the only place where I routinely use the (WPA-2 secured) WI-FI.</p>

  • skane2600

    23 April, 2019 - 3:17 pm

    <p>Of course when "real" 5G is available it still won't be the 5G that has been so hyped-up the last few years.</p>


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