Walmart+ Takes on Amazon Prime

Posted on September 1, 2020 by Paul Thurrott in Amazon, Cloud with 24 Comments

Walmart today announced a new membership program called Wallmart+ that combines in-store and digital perks similar to Amazon Prime.

“We are a company committed to meeting our customers’ needs,” Walmart chief customer officer Janey Whiteside said in a prepared statement. “Customers know they can trust us and depend on us, and we’ve designed this program as the ultimate life hack for them. Walmart+ will bring together a comprehensive set of benefits where we see the greatest needs from our customers and where our scale can bring solutions at an unprecedented value.”

Walmart+ launches September 15, costs $98 per year or $12.95 per month, and benefits from “the reach of more than 4,700 stores, including 2,700 stores that offer delivery as fast as [the] same day.” Members will receive unlimited free delivery from its retail store locations, fuel discounts of up to 5 cents a gallon nearly 2,000 Walmart, Murphy USA, and Murphy Express fuel stations (with Sams Club coming soon), and shopping tools like Scan & Go in the Walmart app.

The free delivery option is perhaps the most compelling. Walmart+ gives members in-store prices and free delivery as fast as the same day on over 160,000 items. This service was previously available as a standalone offering called Delivery Unlimited, and any customers who were previously using that service will automatically become Walmart+ members.

Walmart notes that the Walmart+ perks come in addition to other services it currently offers, such as free curbside pickup, and NextDay and two-day delivery. And the retailer will still offer delivery options with a per-delivery transaction fee for customers who prefer that.

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